• SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
    LEARN MORE
  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CHANNEL PARTNER RESEARCH

    CHANNEL PARTNER RESEARCH

    Channel Partner Trends
    LATEST RESEARCH
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    LEARN MORE
  • CHANNEL INFOGRAPHIC

    CHANNEL INFOGRAPHIC

    2024 Top 10 Partner Business Challenges
    LATEST RESEARCH
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
    READ
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
    READ
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.
Anurag Agrawal

US SMB and Midmarket Hybrid Cloud penetration likely to jump by over 100 percent

Techaisle SMB & midmarket cloud adoption survey shows that if US businesses follow-through with their plans for adopting hybrid cloud or for that matter, different types of cloud, then hybrid cloud penetration will have the highest jump within the SMBs, by over 100 percent while the Enterprise segment is likely to see a huge jump in public cloud adoption.

techaisle hybrid penetration resized

However, it is not a “gimme”. While it can be said that a hybrid model for IT service delivery is the reality for most organizations, it can also be said that smaller business may find reliance on public cloud services a simpler option. This is because hybrid IT, or hybrid cloud environments, are also the most complex to manage: while legacy systems, processes and thinking may inhibit cloud adoption, different business segments that are increasingly involved in procurement decisions may opt for siloed cloud application delivery without regard for the organization’s broader technical or overall process goals. And use of hybrid cloud will continue to increase as both a conscious strategy and as a reaction to use of both public and private resources within a single infrastructure.

A surprising outcome from the above chart is the decision trend of enterprise customers to embrace public cloud as the enterprise segment is finally finding that public cloud offers various benefits such as IT cost reduction, increased agility in business operations, increased scalability and flexibility. Public cloud, private cloud and hybrid cloud approaches each offer unique business benefits to the adopting organization. While public services can deliver rapid scale for temporary workloads or support smaller businesses that find appeal in OPEX procurement models, private cloud can deliver scale at better cost in some circumstances, while hybrid cloud offers better, faster access to formerly siloed sources of information.

Another view of the data collected in the surveys provides fascinating insight into the extent that cloud users are willing to align different delivery methods with internal requirements. When responses are taken from the small, mid-market and enterprise respondents and graphed in terms of cloud delivery method usage, Techaisle finds that there are pockets of demand (and overlap in these pockets) that exist for public, private and hybrid models in each market segment.

Related Research

360° on Cloud Computing in SMBs
US Businesses – Hybrid Cloud Adoption Trends
US Enterprise Cloud Adoption Trends
SMB & Midmarket Buyers Journey
SMB & Midmarket Cloud Computing Adoption Trends
The SMB Channel and Cloud: Success Metrics

For more details on Techaisle's Cloud research reports please visit or to see all of Techaisle's Cloud coverage please visit

Anurag Agrawal

Techaisle data shows suppliers incorrectly addressing the SMB Cloud market

Cloud is clearly established within the US SMB market, in a way that is unique in the global context: nowhere else have the vast majority of SMBs leapt into the cloud. Cloud is also gaining acceptance in Asia/Pacific, Europe & even in Middle-East, regions where Cloud is being seen by SMBs as solving real-world business problems. But most suppliers are peddling their technology assets, focusing on non-viable channel relationships & showcasing wrong-sized solutions for workloads that have very short acquisition & deployment time window.

Anurag Agrawal

Business context at the forefront of SMB Cloud adoption driver

The first step in understanding if a particular type of technology will be important to a market is to understand why it might be important: how can the technology meaningfully address the business needs within the target community? This begs in turn a more fundamental question – what are these needs?

Techaisle’s recent SMB Cloud Adoption survey shows that the top ten business issues identified by SMBs align with well-recognized cloud attributes or applications. For example, cloud is seen as a way of delivering improved automation to a very wide range of functions, within IT and across the business as a whole; these solutions improve processes, which in turn will improve production and support of products. Cloud also supports key collaborative technologies (notably, mobility and file exchange), which have a positive impact on productivity, and cloud is viewed as the primary platform for ‘systems of engagement’ that help businesses attract and retain new customers. Cloud encompasses many different types of offerings, which deliver benefits that align with SMB needs.

smb business issues resized

Similar observations are made regarding the challenges faced by small and midmarket businesses.

Anurag Agrawal

Techaisle study shows SMBs accelerating commitment to Cloud

In today’s SMB market, it is critical for vendors to build detailed understanding of the small and midmarket segments, and to align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.

In its latest study, Techaisle analyzes 1,116 survey responses to provide the insight needed to build and execute on cloud solution strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to solution use, the benefits that drive user investments, and key issues in aligning with buyers and building and intercepting demand.

Highlights of findings presented in the report include:

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA