• CHANNEL PARTNERS RESEARCH

    CHANNEL PARTNERS RESEARCH

    Transformation or consolidation?

Techaisle’s channel advisory service provides facts that channel executives need to navigate the future, insight into what must be done to ensure a viable path forward and how can vendors work with channels to help boost momentum at today’s critical business juncture.

The complexity of managing a consistent set of channel programs and practices across a heterogeneous channel is mitigated by the fact that different types of partners tend to focus on different types of products and solutions. Channel partner data shows that IT vendors require multiple types of channels to successfully reach all potential buyers.However, with an increasing overlap between solution categories there is increased program management complexity. The basis of channel differentiation is increasingly tied to customers and value propositions. Data also shows that that there are quantitative, meaningful and actionable differences between channel partners who are successful in the business of selling in each of the different solution areas and those that have not developed successful practices.

TECHAISLE CHANNEL ADVISORY

The channel partner industry is very different from the community that existed a decade ago. Once a staid domain in which technologists provided IT infrastructure support to (mainly) local customers, the channel is being reshaped by five key issues: cloud, and its wrenching effect on all aspects of the channel business structure; managed services efficiencies, especially vs. the pending opportunity associated with digital transformation; increasingly-complex data center technologies; integration demands that are expanding in multiple directions; and the need to sell on and deliver to business rather than technical outcomes.

The channel needs facts

We live, increasingly, in a world of evidence-based cultures. What are the facts that channel executives need, in order to navigate the future?

The channel needs ideas

The channel understands its business. But…its business context, and the demands on its organization, are changing. The channel needs insight into what must be done to ensure a viable path forward

The channel needs momentum

MRR deals boost long-term profitability and investor confidence, while transactional product and service business keeps the lights on and the staff engaged. How can vendors work with channels to help boost momentum at this critical business juncture?

Techaisle’s data driven survey research can be augmented by custom research by leveraging the network of 250,000 channel partner respondents globally. Techaisle’s data driven survey research can be augmented by custom research by leveraging the network of 250,000 channel partner respondents globally. Techaisle's channel recruitment methodology enables both new IT suppliers and estebalished vendors expand their channel members.

 
 
 

Type Document Name Price($)  
White Paper Empower Me! Coming Change in SMB Priorities Free DETAILS
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White Paper Indian PC Retail - Shifting Landscape Free DETAILS
Report Asia/Pacific SMB Channel Partner Trends 10,500 USD DETAILS
Report Europe SMB Channel Partner Trends 8,500 USD DETAILS
Report Latin America SMB Channel Partner Trends 9,500 USD DETAILS
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Report The State of US SMB Mobility Channel 6,500 USD DETAILS
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Report The SMB Channel and Cloud: Success Metrics 3,000 USD DETAILS
Report The SMB Channel and Managed Services: Success Metrics 3,000 USD DETAILS
Report The SMB Channel and Mobility: Success Metrics 3,000 USD DETAILS
Report The State of US SMB Managed Services Channel 6,500 USD DETAILS
Infographic 15 Keys to Successful SMB Cloud Practice Infographic Free DETAILS
Infographic 2015 WW SMB Channel Partners Top Business Issues Infographic Free DETAILS
Infographic 2015 SMB Channel Partners - Current, Planned Offerings Free DETAILS
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Report 360 on US SMB Managed Services Market - End-user & Channels 12,500 USD DETAILS
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Infographic 2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report 2018 WW SMB/Midmarket Channel Partner Trends 15,000 USD DETAILS
Report 2018 US Channel Partner Trends - SMB/Midmarket focused 7,500 USD DETAILS
White Paper Digital Transformation & the Future of Reseller Channel Free DETAILS
White Paper Future of Work - Interwork: the next step in connected businesses Free DETAILS
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Report Stacking IT Up: Comparing Dell & HPE SMB solutions Free DETAILS
White Paper Digital Transformation for the Modern Midmarket: Red Paper series Free DETAILS
Infographic 2019 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report 2018 US SMB Channel Partner Trends 7,500 USD DETAILS
Infographic 20 Truths About Cloud That Every SMB Should Know Infographic Free DETAILS
White Paper IT’s role in supporting Governance, Risk, Compliance in the SMB Free DETAILS
White Paper Management Guide to Securing Your SMB in the Cloud Free DETAILS
Report 2019 US Channel Partner Trends Survey 9,500 USD DETAILS
Report 2019 WW Channel Partner Trends Survey 15,000 USD DETAILS
White Paper Prologue and Epilogue of Digitalization in SMB Market Free DETAILS
Report HPE: Hybrid IT for SMBs Free DETAILS
Report Techaisle Take: Cisco Partner Program Free DETAILS
Report Techaisle Take: Dell Technologies Summit Free DETAILS
Infographic Top 10 SMB and Midmarket Predictions for 2020 Free DETAILS
Infographic 2020 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
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Report Techaisle Take: IBM PartnerWorld 2020 Free DETAILS
Report 2020 US Channel Partner Trends Survey 11,500 USD DETAILS
Report 2021 US Channel Partner Trends 9,500 USD DETAILS
Report 2021 WW Channel Partner Trends 14,500 USD DETAILS
Infographic 2021 Top 10 SMB & Midmarket Predictions Infographic Free DETAILS
Infographic 2020 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 NEXT Channel predictions Infographic Free DETAILS
Infographic 2021 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report Techaisle Take: AWS Partner Program - Mission, Migration, Modernization Free DETAILS
White Paper SMB Innovation at the Edge - White Paper Free DETAILS
White Paper Scaling the Cloud Market - Business decision makers and Vertical solutions Free DETAILS
Infographic SMB Innovation at the Edge - Infographic Free DETAILS
Infographic 2022 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
White Paper SMB Cloud Calling and Collaboration eBook Free DETAILS
Infographic 2023 Top 10 Core Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report 2023 Channel Partner Trends 14,500 USD DETAILS
Infographic 2023 Top 10 Channel Partner Business Challenges, Digital Marketing Priorities Free DETAILS
White Paper Cloud Computing Challenges the Channel Free DETAILS
Infographic 2024 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
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Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA