• CHANNEL PARTNERS RESEARCH

    CHANNEL PARTNERS RESEARCH

    Transformation or consolidation?
  • 1

Techaisle’s channel advisory service provides facts that channel executives need to navigate the future, insight into what must be done to ensure a viable path forward and how can vendors work with channels to help boost momentum at today’s critical business juncture.

The complexity of managing a consistent set of channel programs and practices across a heterogeneous channel is mitigated by the fact that different types of partners tend to focus on different types of products and solutions. Channel partner data shows that IT vendors require multiple types of channels to successfully reach all potential buyers.However, with an increasing overlap between solution categories there is increased program management complexity. The basis of channel differentiation is increasingly tied to customers and value propositions. Data also shows that that there are quantitative, meaningful and actionable differences between channel partners who are successful in the business of selling in each of the different solution areas and those that have not developed successful practices.

TECHAISLE CHANNEL ADVISORY

The channel partner industry is very different from the community that existed a decade ago. Once a staid domain in which technologists provided IT infrastructure support to (mainly) local customers, the channel is being reshaped by five key issues: cloud, and its wrenching effect on all aspects of the channel business structure; managed services efficiencies, especially vs. the pending opportunity associated with digital transformation; increasingly-complex data center technologies; integration demands that are expanding in multiple directions; and the need to sell on and deliver to business rather than technical outcomes.

The channel needs facts

We live, increasingly, in a world of evidence-based cultures. What are the facts that channel executives need, in order to navigate the future?

The channel needs ideas

The channel understands its business. But…its business context, and the demands on its organization, are changing. The channel needs insight into what must be done to ensure a viable path forward

The channel needs momentum

MRR deals boost long-term profitability and investor confidence, while transactional product and service business keeps the lights on and the staff engaged. How can vendors work with channels to help boost momentum at this critical business juncture?

Techaisle’s data driven survey research can be augmented by custom research by leveraging the network of 250,000 channel partner respondents globally. Techaisle’s data driven survey research can be augmented by custom research by leveraging the network of 250,000 channel partner respondents globally. Techaisle's channel recruitment methodology enables both new IT suppliers and estebalished vendors expand their channel members.

Channel Partners Reports

Channel Partners Reports

Document Price($) Download
2023 SMB and Midmarket Challenges and Priorities Free Download
2023 Channel Partner Trends $14,500.00 Download ToCs
Techaisle Take: AWS Partner Program - Mission, Migration, Modernization Free Download
2021 US Channel Partner Trends $9,500.00 Download ToCs
2021 WW Channel Partner Trends $14,500.00 Download ToCs
2020 US Channel Partner Trends Survey $11,500.00 Download ToCs
Techaisle Take: IBM PartnerWorld 2020 Free Download
Techaisle Take: Dell Technologies Summit Free Download
Techaisle Take: Cisco Partner Program Free Download
2019 WW Channel Partner Trends Survey $15,000.00 Download ToCs
2019 US Channel Partner Trends Survey $9,500.00 Download ToCs
HPE: Hybrid IT for SMBs Free Download
Stacking IT Up: Comparing Dell & HPE SMB solutions Free Download
2018 Europe Channel Partner Trends - SMB/Midmarket focused $8,500.00 Download ToCs
2018 WW SMB/Midmarket Channel Partner Trends $15,000.00 Download ToCs
2018 US Channel Partner Trends - SMB/Midmarket focused $7,500.00 Download ToCs
360 on US SMB Managed Services Market - End-user & Channels $12,500.00 Download ToCs
The SMB Channel and Managed Services: Success Metrics $3,000.00 Download ToCs
The SMB Channel and Mobility: Success Metrics $3,000.00 Download ToCs
The SMB Channel and Cloud: Success Metrics $3,000.00 Download ToCs
Asia/Pacific SMB Channel Partner Trends $10,500.00 Download ToCs
Latin America SMB Channel Partner Trends $9,500.00 Download ToCs
Europe SMB Channel Partner Trends $8,500.00 Download ToCs
2018 US SMB Channel Partner Trends $7,500.00 Download ToCs
The State of US SMB Mobility Channel $6,500.00 Download ToCs
The State of US SMB Virtualization Channel $6,500.00 Download ToCs
The State of US SMB Managed Services Channel $6,500.00 Download ToCs
The State of US SMB Cloud Channel $6,500.00 Download ToCs
Winning Strategies of Successful SMB Cloud Channel Partners $2,500.00 Download ToCs

Channel Partners Infographics

Channel Partners Infographics

Document Price($) Download
2023 Top 10 Core Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2023 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2023 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2023 Top 10 Channel Partner Business Challenges, Digital Marketing Priorities Free Download
2022 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2022 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2022 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
SMB Innovation at the Edge - Infographic Free Download
2021 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2021 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2021 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2021 NEXT Channel predictions Infographic Free Download
2021 Top 10 SMB & Midmarket Predictions Infographic Free Download
2020 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2020 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2020 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free Download
Top 10 SMB and Midmarket Predictions for 2020 Free Download
2019 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2019 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2019 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free Download
20 Truths About Cloud That Every SMB Should Know Infographic Free Download
2018 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2018 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free Download
2018 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free Download
Top 14 Technologies with Greatest Positive Potential - Small Business Infographic Free Download
Top 14 Technologies with Greatest Positive Potential - Midmarket Infographic Free Download
2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges Infographic Free Download
2015 SMB Channel Partner Business Issues Infographic Free Download
2015 SMB Channel Partners - Current, Planned Offerings Free Download
2015 WW SMB Channel Partners Top Business Issues Infographic Free Download
15 Keys to Successful SMB Cloud Practice Infographic Free Download

Find Research

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA