• SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
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  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2023 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • CHANNEL PARTNER INFOGRAPHIC

    CHANNEL PARTNER INFOGRAPHIC

    Channel Partner Trends
    LATEST RESEARCH
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
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  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
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  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
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Latest Analyst Insights

16 March, 2024
Amazon Web Services (AWS) has been a leader in cloud computing since 2006. Its success depends on a strong network of channel partners. These partners are brought together through the AWS Partner Network (APN), which fosters collaboration and enables the creation of solutions and services for custom...
11 March, 2024
On March 12th, Dell unveiled its updated commercial lineup featuring AI-powered PCs. The lineup includes the Latitude 5000 (5340, 5450, 5550), 7000 (7350, 7450, 7650), and 9000 (9450) series, along with the introduction of the new Latitude 7350 Detachable, set to be available in Q2. Inspired by Conc...
06 March, 2024
Generative Artificial Intelligence (GenAI) is on the brink of a massive expansion. IBM is seizing this opportunity and striving to cater to the escalating demand for this technology. The company has launched watsonx, an AI and data platform specifically designed for businesses, providing GenAI, data...

CUSTOM RESEARCH

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CHANNEL ADVISORY

Techaisle’s channel partner advisory service provides facts that channel executives need to navigate the future, insight into what must be done to ensure a viable path forward and how can vendors work with channels to help boost momentum at today’s critical business juncture.


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RESEARCH AREAS

Techaisle has the only SMB, midmarket and channel focused global research practice that covers fifteen connected technology categories providing a deep understanding of future adoption patterns, buyer persona, market sizing, win/loss analysis, points of influence, challenges and priorities.


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Buyers Journey

Buyers Journey

Change is a constant in the IT industry. Despite the constant evolution of technology itself, it can be argued that the biggest change in the IT landscape is not a technology or set of technologies but the evolution of the buyer’s journey. It is more pronounced within the SMBs than any other segment.

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Cloud Computing

Cloud Computing

In many SMBs, cloud may have first been introduced as a means of reducing CAPEX and/or overall IT costs, but today, it is viewed by SMBs as a means of increasing business agility and of introducing capabilities that would have been cost or time-prohibitive to deploy on traditional technology.

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Digital Transformation

Digital Transformation

The IT industry is abuzz with discussion of digital transformation. SMBs and Midmarket firms are adopting digital transformation for operational efficiency, customer intimacy, employee empowerment and product innovation. There are nearly as many definitions of DX as there are firms looking to profit from the trend. Techaisle views digital transformation as the use and integration of digital business processes across an enterprise.

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Mobility

Mobility

SMB buyers, especially the business decision makers (BDMs) are moving past devices to a mobile solution strategy that capitalizes on the capabilities of new types of end-points..

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End-point Device (PCs, Tablets)

End-point Device (PCs, Tablets)

For decades, “endpoint device” has been synonymous with “PC,” and “PC” has implied a device based on Microsoft Windows and Intel microprocessors. Through the course of this decade, that definition has been eroding.

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Virtualization

Virtualization

The allure of VDI, DaaS and Server virtualization is clear – but the technology itself and the path to realizing its benefits can still seem somewhat mysterious to many small and mid-market businesses. In many cases, SMBs now combine mobile and fixed devices.

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Marketing Automation

Marketing Automation

Digital marketing has become very important to SMBs to improve sales, reduce cost of customer acquisition and retain existing customers. The core functions of lead generation, opportunity conversion and life-cycle customer relationship management remain at the center of marketing objectives and are the focus of automation.

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IoT (Internet of Things)

IoT (Internet of Things)

As IoT outputs do deliver visible and tangible benefits, the momentum for IoT is building within SMBs. SMBs are beginning to use IoT for supply chain visibility, asset tracking, cost efficiencies and in general facilitating collaboration with employees, partners, suppliers, and customers.

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AI and Analytics

AI and Analytics

While the most prominent tools used by SMBs are those that support basic ad hoc queries, there is evidence that current small business users are investigating more advanced analytics options.

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Collaboration

Collaboration

Collaboration is now a central component to virtually all SMB business activities. As the lines of demarcation between tasks have been eroded by the increased pace and changing nature of business activities, SMBs have moved past the time when they linked discrete actions through linear, sequential processes.

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Managed Services

Managed Services

A key challenge for SMBs is that paying for & maintaining leading-edge Information Technology is too expensive and complex for the average company to manage on its’ own. The old model of IT asset ownership and large supporting organizations is broken and is being replaced with a pay-as-you-go alternative called Managed Services.

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Security

Security

Effective SMB IT security practices go beyond “raising the shields” around users, data & networks – they enable innovation throughout the IT/business infrastructure. SMBs are not only increasingly dependent on IT – they are dependent on increasingly-interconnected systems, which are in turn open to an ever-expanding population of devices and access points.

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Decision-Making

Decision-Making

Today, the Decision Making Unit (DMU) within SMBs is much bigger, much more diverse, much more difficult to inform, and can be much slower to take action. Business decision makers (BDMs) are an intrinsic force within DMUs in most SMBs, and are the primary decision makers in some high-growth areas.

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Channel Partners

Channel Partners

Techaisle’s channel advisory service provides facts that channel executives need to navigate the future, insight into what must be done to ensure a viable path forward and how can vendors work with channels to help boost momentum at today’s critical business juncture.

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Converged Infrastructure

Converged Infrastructure

While the client continues to be a device that becomes increasingly small, smart, connected and powerful, the server and network are becoming less visible as they progressively move offsite both physically and from a management perspective, and simultaneously serve more computing, storage and bandwidth.

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