• BUYERS JOURNEY

    BUYERS JOURNEY

    Tracking the seismic shift in buyer’s journey

Change is a constant in the IT industry. Despite the constant evolution of technology itself, it can be argued that the biggest change in the IT landscape is not a technology or set of technologies but the evolution of the buyer’s journey. It is more pronounced within the SMBs than any other segment.

The AIDA (attention, interest, desire, action) model is rapidly becoming archaic. And four stages of discover, learn, try and buy are being used interchangeably with learn, solve, compare and purchase. But each of these SMB buying journeys’ has one or more disconnects from reality. For example, Techaisle’s SMB buyer’s journey research finds little use of “push” media. This is not to say that IT decision makers (ITDMs) and business decision makers (BDMs) are not actively engaged in learning – but it does highlight the fact that SMB buyers do not react to content that is sent to them. Instead, they tend to treat information as a “pull” resource, accessed in response to specific needs. Techaisle’s SMB buyers’ journey research subscription service outlines the new SMB buying process, buyer persona and the marketing mix that works. Not only the SMB and midmarket buying journey but the formats and channels change by job responsibility, by stage in the journey and by the technology/solution that is being considered. 

 
 
 

Type Document Name Price($)  
White Paper SMB Transformation - Regional Drivers Free DETAILS
White Paper Effective IT Security Solutions Contribute to SMB Success and Profitability Free DETAILS
Report Global Mid-Market Insights: Regional Differences 15,000 USD DETAILS
Report 360° on IT solution purchase leadership & Shadow IT in US SMBs 4,500 USD DETAILS
Report 360° on IT solution purchase leadership & Shadow IT in US SMBs 4,500 USD DETAILS
Report US Mid-Market Insights 15,000 USD DETAILS
Infographic IT vs LoB - Top SMB Cloud Adoption Benefits Infographic Free DETAILS
Infographic IT vs LoB - Top SMB Cloud Adoption Benefits Infographic Free DETAILS
Infographic IT vs LoB - Top SMB Cloud Solution Requirements Infographic Free DETAILS
Infographic IT vs LoB - Top SMB Cloud Solution Requirements Infographic Free DETAILS
Infographic SMBs & Mid-Market Businesses - Top 10 Sources for Technology Information Infographic Free DETAILS
Infographic SMBs & Mid-Market Businesses - Top 10 Sources for Technology Information Infographic Free DETAILS
Report US SMB & Midmarket IT Decision Making Authority: IT vs LoB 5,500 USD DETAILS
Report US SMB & Midmarket IT Decision Making Authority: IT vs LoB 5,500 USD DETAILS
Report Influencing the US SMB IT buyer 7,500 USD DETAILS
Report Influencing the US SMB IT buyer 7,500 USD DETAILS
Infographic Top 14 Technologies with Greatest Positive Potential - Small Business Infographic Free DETAILS
Infographic Top 14 Technologies with Greatest Positive Potential - Small Business Infographic Free DETAILS
Infographic Top 14 Technologies with Greatest Positive Potential - Midmarket Infographic Free DETAILS
Infographic Top 14 Technologies with Greatest Positive Potential - Midmarket Infographic Free DETAILS
Infographic 2018 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2018 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2018 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2018 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2018 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2018 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2017 Top 10 Mid-Market Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2017 Top 10 Mid-Market Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report US Technology Adoption Trends by SMB IT Sophistication 8,500 USD DETAILS
Report US Technology Adoption Trends by SMB IT Sophistication 8,500 USD DETAILS
Report Stacking IT Up: Comparing Dell & HPE SMB solutions Free DETAILS
Report Stacking IT Up: Comparing Dell & HPE SMB solutions Free DETAILS
Infographic 2019 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2019 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic SMBs: Role of IT and Business in Decision Process Infographic Free DETAILS
Infographic SMBs: Role of IT and Business in Decision Process Infographic Free DETAILS
Infographic Influencing the SMB and Midmarket IT Buyer Infographic Free DETAILS
Infographic Influencing the SMB and Midmarket IT Buyer Infographic Free DETAILS
White Paper Prologue and Epilogue of Digitalization in SMB Market Free DETAILS
Report HPE: Hybrid IT for SMBs Free DETAILS
Report HPE: Hybrid IT for SMBs Free DETAILS
Infographic Top 10 SMB and Midmarket Predictions for 2020 Free DETAILS
Infographic Top 10 SMB and Midmarket Predictions for 2020 Free DETAILS
Infographic 2020 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2020 Top 10 Small Business - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2020 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2020 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report 2019 US Midmarket Digital Transformation Trends 7,500 USD DETAILS
Report 2019 US Midmarket Digital Transformation Trends 7,500 USD DETAILS
Report 2020 Asia/Pacific SMB & Midmarket Buyers Journey 8,500 USD DETAILS
Report 2020 Asia/Pacific SMB & Midmarket Buyers Journey 8,500 USD DETAILS
Report 2020 Europe SMB & Midmarket Buyers Journey 8,500 USD DETAILS
Report 2020 Europe SMB & Midmarket Buyers Journey 8,500 USD DETAILS
Report 2020 US SMB & Midmarket Buyers Journey 7,500 USD DETAILS
Report 2020 US SMB & Midmarket Buyers Journey 7,500 USD DETAILS
Infographic 2021 Top 10 SMB & Midmarket Predictions Infographic Free DETAILS
Infographic 2021 Top 10 SMB & Midmarket Predictions Infographic Free DETAILS
Infographic 2020 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2020 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2021 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report 2021 US SMB & Midmarket Buyers Journey 7,500 USD DETAILS
Report 2021 US SMB & Midmarket Buyers Journey 7,500 USD DETAILS
White Paper Scaling the Cloud Market - Business decision makers and Vertical solutions Free DETAILS
Infographic 2022 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2022 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
White Paper SMB Cloud Calling and Collaboration eBook Free DETAILS
Infographic 2023 Top 10 Core Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 Core Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2023 Top 10 Channel Partner Business Challenges, Digital Marketing Priorities Free DETAILS
Report 2023 SMB & Midmarket Buyers Journey 7,500 USD DETAILS
Report 2023 SMB & Midmarket Buyers Journey 7,500 USD DETAILS
Infographic 2024 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2024 Top 10 SMB - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2024 Top 10 Core Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2024 Top 10 Core Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2024 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Infographic 2024 Top 10 Upper Midmarket - Business Issues, IT Priorities, IT Challenges Infographic Free DETAILS
Report 2023 SMB and Midmarket Challenges and Priorities Free DETAILS
Report 2023 SMB and Midmarket Challenges and Priorities Free DETAILS
Infographic 2024 Top 10 Channel Partner Business Challenges Free DETAILS
White Paper Future of Work - Interwork: the next step in connected businesses Free DETAILS

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