Technology Buyer's Persona Research
Techaisle Reports are available for a fee, either individually or as part of Techaisle's annual subscription services. A detailed table of contents of the report for review can be downloaded below.
This research by Techaisle explores the diverse needs and decision-making processes of technology buyers across small business, core midmarket, and upper midmarket segments. It outlines buyer personas for various solution categories, including general technology, generative AI, security, cloud applications, on-premise infrastructure, networking, data analytics/business intelligence, personal computers (PCs), managed services, IT services, communication & collaboration, and contact center solutions. For each persona and segment, the document details their challenges, key care-abouts for decision-making, preferred information sources, and identifiable brands, emphasizing the strategic importance of understanding these personas for technology suppliers to enhance sales, marketing, and product development.
The "Technology Buyer's Persona Research" report from Techaisle offers a deep dive into the nuanced world of technology adoption and decision-making across Small Business (SMB), Core Midmarket, and Upper Midmarket firms. This research provides a strategic imperative for technology suppliers, enabling them to drive growth and competitive advantage in today's dynamic landscape.
Methodology
Techaisle conducted hundreds of extensive, qualitative in-depth interviews, typically lasting 60-90 minutes, to capture rich and nuanced perspectives on technology adoption and decision-making.
Key aspects of the methodology include:
- Targeted Interviews: Interviews specifically targeted a diverse array of stakeholders within Small Business and Midmarket firms. This included both IT buyers (e.g., CIOs, IT Directors, Network Admins, Security Managers, Application Leads responsible for technical evaluation and implementation) and Non-IT buyers (e.g., CEOs, CFOs, COOs, Department Heads in Sales, Marketing, HR, Operations who drive business strategy and operational outcomes).
- Comprehensive Coverage: The research comprehensively covered buyer behaviors for various critical technology solutions across different categories, such as Cloud Applications, Security, Managed Services, On-Prem Infrastructure, PCs, and Contact Center Solutions.
- Persona Development: Based on these extensive qualitative insights, Techaisle applied a rigorous thematic analysis and pattern identification process to meticulously develop detailed buyer personas. Each persona captures their unique challenges and pain points, key decision-making criteria and influences, preferred information consumption habits and trusted sources, and the influential brands they consider.
The report, with 94 slides, is delivered in PowerPoint format
Pricing
The report is priced at US$15000.
