In a world of constant technological disruption, your audience doesn't need another futurist—they need a pragmatist with a clear, data-driven view of what's happening now and what's coming next.
Bring the Voice of the Market to Your Next Event
Keynotes, Workshops & Strategic Briefings by Anurag Agarwal, Chief Global Analyst
In a world of constant technological disruption, your audience doesn't need another futurist—they need a pragmatist with a clear, data-driven view of what's happening now and what's coming next.
Anurag Agarwal brings the market to your stage. Grounded in Techaisle's world-class, proprietary data from millions of decision-makers worldwide, he delivers forward-looking insights that are both compelling and credible. His sessions cut through the noise, providing audiences with an actionable framework to navigate the complex realities of the SMB, midmarket, and channel partner ecosystems.
About the Speaker: Anurag Agrawal
Anurag Agrawal is the Founder & Chief Global Analyst of Techaisle, one of the world's most trusted authorities on the technology industry's most dynamic segments: SMBs, the mid-market, and the partner ecosystem. With three decades of experience advising the leadership of Fortune 100 technology companies, Anurag is renowned for his ability to distill complex market dynamics into clear, engaging narratives. He connects deep, quantitative data to the real-world strategic decisions that business leaders face every day, leaving audiences empowered to act with confidence.
Signature Keynote & Workshop Topics
All topics are customized to align with your event's theme and the specific interests of your audience.
1. Charting the Path: The New Go-to-Market Imperative: The traditional lines between sales, marketing, and the channel have blurred. This session provides a data-driven roadmap for navigating the new technology go-to-market landscape. Anurag decodes the modern buyer's journey, the evolving role of the partner ecosystem, and the strategies vendors must adopt to drive predictable growth.
2. Signal in the Noise: Key Trends Shaping the Future of Business Technology What are the real technology trends driving adoption and investment within SMBs and the midmarket? Moving beyond the hype, this presentation uses exclusive Techaisle data to reveal the true adoption patterns, priorities, and challenges related to AI, security, cloud, and sustainability, providing a clear forecast of where the market is heading.
3. Beyond the Balance Sheet: Proving Holistic Business Impact™ In an era of intense C-suite scrutiny, technology must prove its value. This session introduces Techaisle’s proprietary Holistic Business Impact™ (HBI) framework. Anurag explains how to build an unassailable business case that goes beyond standard ROI/TCO to quantify strategic, operational, and critical ecosystem-wide value.
4. The Partner Ecosystem Revolution - From Reseller to Rainmaker: The channel is no longer a simple route to market; it's a complex ecosystem of influence and value creation. Ideal for partner conferences and channel leadership events, this talk explores the new economics of partnership, the rise of the cloud marketplace, and how vendors can build a truly loyal, profitable, and future-proof partner ecosystem.
What to Expect from a Techaisle Presentation
- Data-Rich, Not Data-Dry: Every presentation is packed with fresh, proprietary Techaisle research, presented through visually engaging and easy-to-understand frameworks.
- Strategic & Action-Oriented: Audiences leave not just informed, but equipped with actionable insights and strategic models they can apply to their own business challenges.
- Engaging & Interactive: Anurag's sessions are not lectures; they are strategic conversations that challenge assumptions and spark new ideas, with ample time for audience Q&A.
Ideal Audiences
- Executive Leadership Teams & C-Suite Summits
- Global Sales & Marketing Kick-Offs
- Partner Conferences & Channel Leadership Events
- Customer Advisory Boards
- Industry & Technology Conferences
Ready to bring a data-driven, authoritative voice to your next event?
Contact us to check availability and discuss how we can create a memorable experience for your audience.
