Cloud

In many SMBs and midmarket firms, the cloud may have first been introduced as a means of reducing CAPEX and/or overall IT costs, but today, it is viewed by the segment as a means of increasing business agility and introducing capabilities that would have been cost or time-prohibitive to deploy on traditional technology. To connect with SMB and midmarket buyers, cloud suppliers need to be able to deliver a story highlighting the ways in which their services provide support for businesses that are planning to use the cloud as a platform for agility and as a means of automating business processes. In a very real sense, the discussion of “the cloud” is similar in scope to the discussion of “IT.” In both cases, use is a given, but the scope and impact of that use are critical to the operational effectiveness and competitiveness. In today’s world, there is little distinction between “business infrastructure” and “digital business infrastructure;” in recent SMB and midmarket survey research, Techaisle found that executives from nearly all upper midmarket firms (1000-4999 employees) agree that we have reached a “post-digital” state where all business strategy discussions include digital considerations.