Where users lead…how IT reacts
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SMB buyers, especially the business decision makers (BDMs) are moving past devices to a mobile solution strategy that capitalizes on the capabilities of new types of end-points..

To date, endpoint device suppliers have focused on building and selling screens, not the solutions that connect the screens. Marketers who understand how to connect their products to business-relevant solutions have an opportunity to differentiate those products, attracting new customers and partners. It is also time to stop pretending that there are alternatives to BYOD. Employees will bring their devices (and with the trends in collaboration, customer devices will also become part of the supported device community). BYOD is a reality, not a subject of debate. Mobility has already entered the SMB organization; it is no longer at the doorstep.

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