US SMB & Midmarket PC Purchase Trends
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The study focused on PC purchase trends within SMBs (1-999 employee size segments.
- A total of 1165 SMBs were contacted for the survey
- A 25 minute questionnaire was administered to each respondent organization
- Respondents were IT and Business decision makers
- Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 500-999
- This report consists of data and analysis for US only
- Small business is defined as 1-99 employees and Midmarket is defined as 100-999 employees
Coverage includes:
- Methodology
- Executive Summary
- SMB Business Issues, IT Challenges 6SMB Firmographics
- Purchase intentions, usage patterns for PCs, Tablets, Servers
- SMB End-Point Device Purchase Intentions
- PC refresh policy
- PC purchase preferred channels
- Sources of information
- Preferred PC features & purchase factors
- Chromebook penetration & purchase intentions
- Tablet penetration & purchase intentions
- Server penetration & purchase intentions
Price: US$7,500
Report is delivered in PowerPoint format
