WW Very Small Business Cloud Adoption Trends

The primary objective of the report is to provide a deep dive of cloud adoption behaviors and associated buying journey within very small businesses,defined as 1-19 employee size segment (excluding home-based businesses) at a worldwide level. In particular, the coverage includes:

Cloud Adoption

• Current and Planned use of Cloud
• Type of cloud deployment – current & planned
• Cloud applications – current & planned
• Type of cloud workloads
• Factors driving cloud adoption
• Cloud adoption challenges
• Source of purchase of cloud solutions
• Key decision factors
• Influencing the cloud buyer - sources of information
• Role, Benefits & Challenges of Cloud

Cloud Benefits

• Benefits of using cloud
• Business issues being addressed with Cloud
• Challenges faced in cloud implementation

Cloud Buyer

• Cloud buyers journey – buyer ‘care-abouts
• Sources of information and influence
• Role of buyer stakeholders in cloud buying process
• Key Decision Factors
• Buyer Persona

Regions

• Worldwide
• US
• Europe
• Asia/Pacific
• Latin America

Price: US$18,000

Report is delivered in PowerPoint format