Techaisle Take: IBM PartnerWorld 2020
The report is available for free to download as part of Techaisle Take series focused on vendor, product & market strategy analysis.
Long game begins for IBM PartnerWorld
The long game has just begun. Competition is at bat and IBM has thrown its first pitch.
This report provides Techaisle Take on IBM PartnerWorld - IBM's channel partner program which expands the program framework to three specialized tracks—Build, Service and Sell—each with tailored offers which have the potential to help partners unlock meaningful benefits faster than before and quicker than competitors. By adding the new Build and Service tracks alongside the existing Sell track, IBM is focused on aligning with the growing trend of partners shifting and expanding their models to better compete in a market driven by cloud adoption. The program is designed to capture market opportunity around the shift to cloud, compete better with leading hyperscalers, and help partners develop new revenue streams as they create value for clients.
