The study was designed to enable channel partners and their vendor suppliers to create winning business strategies for building viable, high-growth cloud businesses.
The analysis is based on identifying the best practices of channel partners that have been successful in selling cloud solutions to SMB customers.
All data presented in the deliverables is based on extensive surveys with channel partners that sell cloud computing solutions and services to SMBs (1 999 employees).
The study finds that there are quantitative, meaningful and actionable differences between channel partners who are successful in the business of selling cloud and those that have not developed successful cloud practices. Channel management can use these findings to build the practices necessary for cloud success.
Phone based Primary Research conducted with Senior Executives within channel organizations using a Structured questionnaire
Channel partners screened for selling to SMBs (1 999 employees)