Techaisle Blog

In the digital age, where data is the new gold, the midmarket is facing a silent, yet devastating crisis: a glaring lack of cyberattack readiness. A recent study by Techaisle, titled "SMB & Midmarket Security Adoption Trends," paints a grim picture, revealing that many mid-sized businesses are woefully unprepared for the inevitable onslaught of cyber threats. The numbers do not lie, and they are screaming for attention.

The $11 Million Wake-Up Call

The average financial loss from security incidents in the midmarket sector is $11 million. This substantial amount can significantly impact a company's financial stability, undermine customer trust, and potentially lead to bankruptcy. This statistic alone underscores the urgent need for midmarket CEOs and IT managers to prioritize cybersecurity.

Moreover, it is concerning that 34% of midmarket firms lack a security protocol for responding to security incidents. This unpreparedness is akin to a fire department without an escape plan. When a cyberattack occurs, these companies are often left without a clear response strategy, resulting in increased confusion and substantially higher losses.

The Shadow Pandemic of Undetected Attacks

The study also reveals that 57% of midmarket firms have experienced a security incident, and most attacks go undetected. This is a shadow pandemic, where breaches occur silently, festering within systems for months, even years, before they are discovered. The longer an attacker has access, the more damage they can inflict, stealing sensitive data, disrupting operations, and demanding hefty ransoms.

Confidence Crisis and Risk Blindness

A significant concern is the lack of confidence among midmarket leaders. 36% of these firms acknowledge their uncertainty in recovering from a security incident primarily due to inadequate preparedness. Without comprehensive incident response plans, strong security infrastructure, and skilled personnel, recovery efforts can become highly challenging, often resulting in prolonged downtime and irreparable damage.

Additionally, 35% of midmarket firms do not have established risk frameworks. This deficiency in proactive risk assessment and management increases their susceptibility to various threats, including ransomware, phishing, data breaches, and insider attacks. Consequently, these firms face substantial vulnerabilities regarding their data security.

The Security Awareness Black Hole

A significant issue is the lack of security awareness training; 72% of midmarket firms do not provide it. This means employees, the weakest link in security, are vulnerable to phishing, malicious links, and weak passwords. Without training, they can inadvertently aid cyberattacks.

Cloud Security: A False Sense of Security

Cloud has brought immense benefits, but it has also created a false sense of security. 60% of midmarket firms feel that native cloud security is not sufficient. While cloud providers offer basic security features, they are not a silver bullet. Businesses must implement robust security measures, including data encryption, access controls, and threat monitoring, to protect their cloud assets.

Underprepared and Overwhelmed

The study ultimately underscores a widespread sense of inadequacy among midmarket firms. Nearly half, 49%, perceive themselves as less prepared than their counterparts. This perception of being outmatched and overwhelmed can result in complacency and inaction, thereby increasing their susceptibility.

The Path to Resilience: A Call to Action

The Techaisle study underscores the cybersecurity vulnerabilities facing midmarket companies. However, proactive measures can build robust defenses. 

The digital landscape for small and medium-sized businesses (SMBs) and midmarket enterprises is a minefield fraught with evolving threats and escalating costs. Techaisle’s latest 2025 SMB and Midmarket Security Adoption Surveys paint a stark picture: while some metrics suggest a plateau in security incidents, the financial impact, and perceived vulnerability are on the rise, driven by factors like AI-powered threats and persistent staffing challenges. This blog delves into the key findings, offering a comprehensive look at the state of cybersecurity for these critical segments.

The Bottom Line: Escalating Financial Losses Amidst Perceived Vulnerability

Let's start with the hard numbers. The average loss for SMBs due to security incidents in 2024 surged to US$1.6 million, up from US$1.4 million in 2023. This increase, despite a seemingly stable incident rate (44% in 2024, consistent with 2023 but down from 56% in 2021 and 2022), highlights a crucial point: the attacks are becoming more sophisticated and costly. While the frequency might be leveling, the severity and financial ramifications are intensifying. Adding to the complexity, despite the downward trend from 2021/2022, a concerning 68% of SMBs feel under-prepared compared to their peers, a slight uptick from 65% in the previous year. This discrepancy between perceived incident rates and felt vulnerability indicates a growing awareness of the sophistication of modern threats and a lingering sense of inadequacy in defense mechanisms.

The Threat Landscape: AI, Attacks, and Denial of Service

Techaisle's research identifies the top cybersecurity risks as cyberattacks, risks related to the use of AI, and denial-of-service (DoS) attacks. The rise of AI as a security risk is particularly noteworthy. In 2025, 56% of SMBs anticipate new security risks stemming from AI, up from 48% in 2024. This burgeoning concern reflects the dual-edged sword of AI: while it offers potential security benefits, it also introduces new attack vectors and amplifies existing ones. The escalating concern about AI-powered threats is logical. Bad actors increasingly leverage generative AI to craft sophisticated phishing campaigns, automate malware development, and amplify social engineering attacks. This trend is not just theoretical; it’s a tangible threat that SMBs are grappling with.

In today's complex threat landscape, security is no longer an optional add-on but rather a fundamental requirement for businesses of all sizes. Lenovo's ThinkShield security platform addresses these needs with a multi-layered approach, providing robust protection from the supply chain to the cloud. This article will explore the key components of Lenovo ThinkShield, its benefits, and how it compares to the competition, HP.

Lenovo's ThinkShield security framework employs a multi-layered approach to safeguard devices throughout their lifecycle. The foundation rests on a Zero Trust Supply Chain, prioritizing the integrity of devices from their inception. This layer ensures that hardware components are genuine and free from tampering during manufacturing. Building upon this, the Below the OS layer focuses on firmware-level protection, encompassing critical components like the BIOS and enabling secure remote management capabilities. Finally, the OS-to-Cloud layer addresses specific security needs and provides comprehensive endpoint protection by integrating with various operating systems and cloud-based security services. This layered approach offers a robust defense against evolving threats by addressing security vulnerabilities at multiple levels, from the hardware to the cloud.

Zero Trust Supply Chain: Securing the Foundation

Zero Trust is a pivotal strategy in today's dynamic business landscape, particularly for mobile and remote workforces. As organizations increasingly rely on "systems of engagement" to connect with customers and suppliers and embrace cloud-centric IT delivery models, Zero Trust becomes crucial for achieving agility. However, the impact of cybersecurity extends beyond mere agility. Effective cybersecurity fosters rapid innovation and expedites market entry by enabling the secure utilization of data for critical insights without escalating business and compliance risks. Furthermore, robust cyber resilience is paramount for building resilient supply chains. This mitigates the impact of erratic pricing, delivery disruptions, and other vulnerabilities that can erode customer relationships, damage market share, and even threaten the viability of SMBs and midmarket businesses.

While Zero Trust provides a foundational framework for secure operations, its effectiveness hinges on the security of the individual devices that access and interact within this framework. Recognizing this, Lenovo prioritizes device security from its very inception. The foundation of this approach lies in its robust supply chain security, centered around the Trusted Supplier Program. This program involves a rigorous vetting and validation process for all partners and suppliers, ensuring the integrity of components even before they are integrated into Lenovo devices. A key component of this layer is "Build Assure," a unique offering that provides a comprehensive view of the components within a device at the point of manufacturing, further enhancing transparency and control over the device's security posture.

• Encrypted Snapshots: Build Assure takes an encrypted snapshot of the critical components within a device during manufacturing. The IT team can then use this snapshot to validate that the components are legitimate and have not been tampered with during the manufacturing or logistics process.
• Runtime Attestation: Lenovo has enhanced this offering to include runtime attestation. This allows IT teams to verify the integrity of device components not just at the point of delivery but also at any point after the device has been deployed. This feature is particularly valuable in today's hybrid and remote work environments, where devices can be exposed to various risks.
• Verification of Components: IT managers can confirm that all components are legitimate and have not been tampered with. This offers supply chain security and provides governance by verifying that components are correctly sourced.

In today's interconnected and threat-prone digital environment, securing print infrastructure is more crucial than ever. Businesses of all sizes require robust and comprehensive security solutions to safeguard sensitive data and ensure compliance. Print security has become a significant topic of discussion in the industry, given its essential role in protecting confidential information and mitigating cyber risks. Despite often being overlooked, printers and multifunction devices manage highly sensitive documents such as architectural plans, legal contracts, and financial records, making them potential vulnerabilities.

In addition, the rise of hybrid work has increased the focus on print security. As employees print and scan from various locations and devices, traditional security measures are no longer sufficient. Printers also act as network access points, which can be potential entryways for hackers to infiltrate systems. This increased risk, along with regulatory compliance requirements in industries such as finance and legal services, has made print security a key topic in IT security discussions. Businesses are now acknowledging that implementing secure print and scan solutions are essential not only for protecting physical and digital documents but also for maintaining their reputation, client trust, and business continuity in a complex threat landscape.

Xerox addresses the challenges of print security in the modern distributed workplace through a multi-faceted approach. The company takes a comprehensive approach to print security that includes device security, fleet management, and digital services. Xerox aims to be the print industry's most secure and trusted provider, which drives continuous improvement in its products, services, and infrastructure security. This Techaisle Take examines Xerox's security strategy, key offerings, and how it differs from competitors.

A Vision of Security and Trust

Xerox's vision is to be the most secure and trusted provider of workplace services. This commitment is driven by an executive mandate to continuously improve the security of its infrastructure, products, and services. To achieve this, Xerox has adopted the NIST Cybersecurity Framework (CSF) as a baseline for measuring and improving its cybersecurity program. Xerox tracks its security investments by mapping them to the NIST CSF and measures outcomes against desired targets. This framework ensures a systematic approach to security, aligning with industry best practices.