Latest Analyst Insights
23 December, 2025
The high-volume SMB and midmarket channel will experience the AI-driven transformation just as profoundly as the enterprise space, but in fundamentally different ways. While enterprise-focused partners will be defined by their ability to create bespoke, complex IP and governance services, the winner...
12 December, 2025
For decades, the channel partner model was built on a simple premise: arbitrage. Partners bought capacity or licenses at a discount and sold them at a premium, wrapping them in basic implementation services. They moved boxes, and later, they moved virtual machines. But in the AWS Agentic AI era, tha...
10 December, 2025
The traditional procurement process for enterprise technology is a relic of a bygone era. It is linear, friction-heavy, and fundamentally disconnected from the pace of modern innovation. You cannot buy agile software with a waterfall procurement process. In a world where AI agents can write code in ...
