Techaisle Blog

Techaisle has released its annual infographics detailing the Top 10 IT Priorities, Challenges, and Business Issues for SMBs, Core Midmarket, and Upper Midmarket firms. In its 15th year of global tracking, Techaisle surveyed over 5000 businesses across various employee segments to provide a comprehensive overview of the IT market. The survey reveals key business goals, technology priorities, and IT challenges for the upcoming year, offering invaluable insights to IT vendors, channel partners, and media.

Business Issues

In 2025, Small and Medium-sized Businesses (SMBs) will encounter several significant challenges. Attracting and retaining top talent will be crucial, necessitating adaptation to technological advancements. This effort extends beyond recruitment, encompassing the attraction of skilled workers in a competitive market that demands remote work options, flexibility, and competitive benefits. It is not merely about reducing IT costs but strategically integrating new technologies such as AI and automation to enhance efficiency, customer service, and potentially product or service offerings.

Financial resilience will require meticulous financial management and risk mitigation strategies. With increasing reliance on digital tools and data, robust security measures and compliance with evolving regulations will be essential to address data security and privacy concerns. Protecting sensitive information from cyber threats will be paramount.

Meeting customer expectations will demand a focus on personalized experiences and omnichannel engagement, where customers anticipate seamless interactions both online and offline. Additionally, there will be an expectation for more sustainable and ethical business practices. Innovation and differentiation will be imperative to remain competitive, necessitating a culture of experimentation and unique offerings.

Reaching target audiences in a fragmented digital landscape will require sophisticated marketing and sales strategies. Digital marketing and sales optimization will be critical for engaging customers effectively. Building resilient supply chains will help mitigate disruptions and ensure business continuity. Compliance with regulatory requirements will be necessary to avoid penalties and maintain a positive reputation. Finally, integrating sustainability and social impact into business practices will be important for attracting and retaining both customers and investors.

Technology Priorities

Technology will be essential in overcoming the challenges facing SMBs. Advanced AI and automation will streamline operations and enhance efficiency. Beyond basic AI assessment, SMBs will explore more sophisticated applications, such as automating complex business processes using AI and machine learning. They will leverage AI to deliver personalized customer experiences and recommendations. Furthermore, predictive analytics will empower SMBs to forecast trends and make data-driven decisions.

Conventional wisdom suggests that large enterprises spearhead technological adoption, with smaller businesses lagging. However, small and medium-sized businesses (SMBs) leverage their agility and propensity for experimentation to overcome challenges that often hinder larger organizations. As generative AI becomes more accessible, SMBs will likely emerge as innovators rather than passive followers in the technological arena.

Despite enduring challenges such as limited capital and technical expertise, the decreasing cost of AI tools and cloud services presents new opportunities. These developments enable smaller firms to compete more effectively in areas traditionally dominated by larger corporations.

As analysts, we are keen to explore these trends and assist businesses in anticipating future developments. This article outlines key predictions for 2025, highlighting the opportunities and challenges that await SMBs and midmarket firms.

Rodney Clark, SVP of Partnerships and Small & Medium Business, Cisco, and Elisabeth De Dobbeleer, SVP of Cisco Partner Program, Cisco are on a mission. At the recently concluded Cisco Partner Summit 2024, Cisco unveiled its new partner program, the Cisco 360 Partner Program, which aims to redefine how partner value is recognized and rewarded. This program fosters shared success, enhances partner profitability, and simplifies the partner experience. Cisco is streamlining its partner structure by transitioning from four roles (Integrator, Provider, Advisor, and Developer) to two main tiers: Cisco Partner and Cisco Preferred Partner. This change is not due to a lack of recognition of partners' diverse roles or a disregard for the ecosystem. On the contrary, Cisco is enhancing its focus on the ecosystem, acknowledging that partners can fulfill multiple roles. This simplified structure allows partners to achieve the Preferred Partner status through a value index that recognizes metrics spanning various business models.

Cisco currently boasts a best-in-industry partner program, recognized for its strong market presence, trust, and reliability. However, the program's complexity and operational challenges are hindering its effectiveness. The multifaceted benefits, while encouraging partner adoption, can take time to manage and track. As Cisco looks to evolve its partner program, it focuses on simplifying the process and shifting towards outcome-based metrics. By focusing on profitability and operational efficiency, Cisco aims to ease the transition for partners and ensure a smooth evolution of the program.

In the ever-evolving landscape of cybersecurity, partnerships between technology giants play a pivotal role in shaping the future of secure computing. One such significant collaboration is between Lenovo and SentinelOne, a partnership that promises to redefine endpoint security and deliver unparalleled protection to businesses worldwide. Lenovo launched ThinkShield in 2018, an all-encompassing security solution. Its collaboration with SentinelOne in March 2020 significantly enhanced ThinkShield’s capabilities. This initial partnership integrated SentinelOne's autonomous endpoint protection platform within Lenovo's ThinkShield security portfolio. It allowed Lenovo customers to purchase devices with SentinelOne's real-time prevention, ActiveEDR, IoT security, and cloud workload protection powered by patented Behavioral AI. In September 2024, Lenovo and SentinelOne announced an expanded multi-year collaboration to bring SentinelOne's Singularity Platform and Purple AI to millions of new Lenovo PCs.

The Genesis of the Partnership

Lenovo and SentinelOne's partnership is based on their shared goal of developing the most secure AI-enhanced PCs globally. This alliance combines both companies' strengths to deliver a robust security solution encompassing everything from firmware to the cloud. It highlights the significance of securing devices at all levels, from the operating system down to the firmware and supply chain and up to the cloud. Lenovo's goal is to establish a zero-trust environment, ensuring the security of both physical and cloud components.

Key Features of the Partnership

1. Zero Trust Security Model: Implementing a zero-trust security model is at the core of this partnership. Lenovo's ThinkShield portfolio, combined with SentinelOne's advanced endpoint protection, detection, and response capabilities, ensures that every layer of the computing environment is secure. This includes everything from the operating system (OS) to the cloud, providing a holistic security approach.
2. Comprehensive Sales and Training Initiatives: Lenovo has rolled out extensive training programs for its sales teams to position SentinelOne's solutions effectively. This includes educating frontline salespeople, sales specialists, and deep product specialists on the unique advantages of SentinelOne's offerings. The focus is on highlighting SentinelOne's superior MITRE scores, demonstrating its effectiveness in minimizing noise and missed detections compared to competitors.
3. Integration with Lenovo's ThinkShield: SentinelOne's solutions are integrated into Lenovo's ThinkShield portfolio, which includes five bundled services, such as supply chain assurance and firmware assurance. This integration ensures that customers receive a seamless and secure experience from the moment they purchase a Lenovo device.
4. Advanced Threat Detection and Response: SentinelOne's platform offers endpoint protection (EPP), endpoint detection and response (EDR), and extended detection and response (XDR) capabilities. This comprehensive suite of tools allows businesses to detect, respond to, and mitigate threats in real-time, ensuring robust protection against cyberattacks.
5. Collaboration with Industry Leaders: The partnership extends beyond Lenovo and SentinelOne, involving collaborations with other industry leaders such as Intel, Ben-Gurion University, and various cybersecurity firms. These collaborations enhance the security framework by integrating advanced technologies and research into the solution.