Latest Analyst Insights
16 September, 2025
The accounting industry stands at a critical juncture. Small and mid-sized businesses (SMBs) and the accountants and bookkeepers who serve them are navigating a complex landscape defined by talent shortages, mounting regulatory pressures, and persistent economic uncertainty. In this environment, the...
07 September, 2025
As an industry analyst, I attend numerous briefings where vendors discuss their commitment to the small and midsize business (SMB) market. The narrative is often similar, focusing on simplified features or tiered pricing. However, Zoho's recent SMZ analyst event offered a perspective that was profou...
30 August, 2025
The cybersecurity landscape is in a state of constant flux, with threats becoming increasingly sophisticated and the consequences of a breach becoming more dire. For small and medium-sized businesses (SMBs) and midmarket firms, navigating this complex environment is a significant challenge. Lacking ...
