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  • 2025 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES

    2025 TOP 10 SMB BUSINESS ISSUES, IT PRIORITIES, IT CHALLENGES


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  • 2025 TOP 10 PREDICTIONS

    2025 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
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  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CHANNEL PARTNER RESEARCH

    CHANNEL PARTNER RESEARCH

    Channel Partner Trends
    LATEST RESEARCH
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • CHANNEL INFOGRAPHIC

    CHANNEL INFOGRAPHIC

    2024 Top 10 Partner Business Challenges
    LATEST RESEARCH
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
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  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
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  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
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  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
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Latest Analyst Insights

11 June, 2025
The New Frontier of CX: How Cisco's Integrated AI Strategy will Deliver Unprecedented Customer Experience & Partner Value
Executive Vice President and Chief Customer Experience Officer, Liz Centoni's vision for Cisco's Customer Experience (CX) organization is bold, future-ready, transformative, and complete. This vision is fundamentally reshaping how customers interact with and derive value from their technology invest...
03 June, 2025
AI: The Engine Driving Transformation in AWS Marketplace for Partners
AWS Marketplace, a platform synonymous with accelerating procurement and fostering innovation, is undergoing a significant transformation, propelled by the strategic integration of Artificial Intelligence (AI). A recent briefing offered deep insights into how AWS is leveraging AI, not just as a new ...
01 June, 2025
Unpacking Dell Technologies World: Seven Key Takeaways for Midmarket and Channel Partners Navigating the AI Era
Dell Technologies World 2025 (DTW) recently provided a comprehensive look into Dell's strategy and vision, with a particular focus on the transformative power of Artificial Intelligence (AI) for businesses of all sizes. Keynotes from Michael Dell and Jeff Clarke, alongside detailed briefings on Clie...
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