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    Top SMB & Midmarket Predictions for 2022
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Top SMB and Midmarket Predictions for 2022

prediction edit 2

In all sectors, the last two years were tough – and as a result, 2022 is challenging from a market planning perspective. As we enter 2022, IT product and service suppliers are looking to create a context for understanding the range of outcomes that the new year may bring. Techaisle is launching its "2022 in Focus" research series to support that effort, which illuminates issues and requirements in the vast SMB and midmarket segments. To begin with, here are our top 10 (and additional 3) predictions for 2022. After surveying thousands of SMBs and midmarket firms, having hundreds of depth calls, we identified over thirty trends. After that, we systematically prioritized ten predictions for your consumption.

We look forward to working with you in the year(s) to develop fact-based perspectives on the issues that shape the success of the IT industry.

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SMB and Midmarket workforce enablement through unified workspace and collaboration

Techaisle global research shows that 409 million SMB employees will still be in hybrid work mode at the end of 2021. As a result, SMBs are investing in processes, products, and policies to support hybrid workforces. Better hardware equipment and mobile devices are an essential component of remote work, but remote work enablement extends beyond hardware to applications, solutions, and work habits. Techaisle data also found that improving workforce productivity is among the top five business objectives for SMB and midmarket segments. Many factors drive productivity, including management approaches, processes and practices, and collaboration/synergy across activities and functions. But technology is a pivotal contributor to productivity directly and through its ability to affect operations and internal coordination positively. Moreover, as the chart below demonstrates, these benefits don't accrue to all SMBs equally. SMBs that are advanced in their approach to IT ("Enterprise IT") are about twice as likely to achieve the productivity-enabled benefits than lowest-performing firms and 30% more likely to realize productivity benefits than the average SMB. IT provides the tools to support greater employee efficiency and productivity. So what are the best ways to help the workforce to capture these benefits and be more productive?

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SMBs innovating at the Edge to address business challenges

From the perspective of the technology world, 2021 and several years following will witness the benefits of the interconnection of all types of resources: platforms/environments, information, devices, and applications. With the connective fabric rapidly becoming ubiquitous, SMBs of all types and sizes will move beyond a focus on network access and concentrate instead on using edge technologies to drive progress across business processes and enable innovation.

Connectedness is an intrinsic component of the edge. It applies in two directions: client devices ranging from PCs to smartphones to sensors connect to more gateways and other powerful edge systems, which process time-critical responses and then communicate data safely back to clouds at the core of the infrastructure fabric.

Consider these data points from Techaisle's latest SMB technology adoption research study covering 2410 SMBs:

  • 30% of SMBs have a "very innovative" mindset and are investing in edge technologies that drive innovation; 51% are in the "somewhat innovative" segment with a focus on transitioning to being very innovative and are evaluating edge solutions
  • 38% of SMBs are investing in digital transformation to initiate innovation in products, services, and business processes
  • 9.9 is the number of technology categories that very innovative SMBs use, which is 1.8X non-innovative SMBs. Cloud, security, virtualization, mobility, AI, analytics, IoT, SD-WAN, AR/VR, HCI are the leading technology areas where very innovative SMBs are increasing investment and deploying edge solutions

Innovation at the Edge

Cloud is not only the IT business infrastructure; it is also the essential business infrastructure for SMBs. While the cloud replaces conventional data centers at the core of the network, an entirely new technology tier – "edge" – is emerging as a complementary IT infrastructure source. Edge supports many innovative technologies that promise to extend technology's use and impact into entirely new domains.

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SMB and Midmarket Hybrid work is here to stay – not so fast, says the data

The industry is abuzz with hybrid work discussions, home office, safe return to the office, shared space, meeting room, and hot desk. Although most agree that hybrid work is here to stay, many cannot ascertain the trend's longevity because forecasts tend to be very wrong in volatile times: the companies that issue them revise them frequently. Forecasts extrapolate from current conditions – an approach that works well when current conditions vary from previous periods only incrementally, which doesn't work when the present is changing in ways that don't follow clear, recent patterns. To understand the hybrid work trend, Techaisle surveyed 2096 US SMBs and midmarket firms with employee sizes from 1 to 5000. The results are fascinating.

58% of employees within the US SMB and midmarket firms expect to work from home at least till the end of 2021, in sharp contrast to pre-pandemic in 2019 when 29% of small business (1-99) employees, 9% of employees within midmarket firms (100-999), and 7% within upper-midmarket firms (1000-4999), who worked from home. However, the work from home trend may not play out in the longer term. Encouraged by the increasing rate of vaccinations and economic recovery, 61% to 67% of firms plan to bring back all employees to the office by early 2022. Only 22% are planning for a phased or staggered approach to re-opening offices as soon as it is safe to do so. Higher employee size businesses are likely to be more aggressive in their re-opening plans than the smaller businesses. 11% of firms will most likely permanently adopt an approach allowing some of their employees to work from home indefinitely.

Overall, 97% of mainstream businesses (1 to 5000 employees) feel unprepared to having a long-term remote and hybrid workforce work environment. Between 17% and 44% of small businesses to upper midmarket firms' IT staff is challenged in identifying and deploying hybrid workplace solutions.

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