Collaboration is pervasive and critical to SMBs. Techaisle's most recent Small business (1-99), midmarket (100-999), and upper midmarket (1000-5000) survey looked at collaboration as a discrete category and found that it is the second-most prominent solution area and IT priority, behind the cloud. Collaboration is a top IT priority for 96% of SMBs. In 24% of small businesses, 40% of midmarket firms, and 62% of upper midmarket firms, IT is being challenged to implement modern collaboration software solutions and hardware devices. There is a wide-ranging trend towards seeing collaboration as part of the fabric of business activity, rather than merely a means of enabling connections between discrete tasks. It is a core component for digital transformation, and innovative businesses embed it in their organizational DNA.
What is innovation? Innovation relates to SMB's ability to unlock business value through the effective use of digitally transformed infrastructure. Techaisle's SMB survey research data shows that high-growth, highly innovative SMBs differ significantly from low-growth and less innovative firms in their use of collaboration technologies. They are using collaboration solutions enterprise-wide, not in silos. Collaboration is a central component of virtually all of their business processes. They know that innovation happens best in collaboration and not in isolation.
Collaboration solution adoption business drivers are changing
The collaboration adoption drivers are changing. There is a 100% increase in speed of innovation and a 200% increase in support for hybrid work as collaboration adoption drivers. In recent years, the need to build synergy across dispersed team members and respond to customer conversations has become vital business drivers for collaboration solution adoption. Still focused on creating central information repositories, new SMB buyers also emphasize speed of innovation and the need to speed decision making and improve teamwork. Collaboration is necessary for decision agility, business agility, and innovation agility. Our data shows that 72% of SMBs consider collaboration contributes to topline revenue growth which is an outcome of business agility.
The future of work has become very complex. Collaboration is more important in complex, interconnected digital transformation work environments. For example, 58% of SMB employees expect to continue to work from home post-pandemic. As a result, mobility, cloud, and collaboration are important trends in today's market, and they are tightly interconnected. This interconnection empowers collaboration. Collaboration is most powerful when connected, intuitive and pervasive, so deeply ingrained in the employee's infrastructure fabric that its use is a natural extension of their work environment.