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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Techaisle survey - US SMB IoT adoption growing from early to mature stage

In today’s competitive marketplace, it is critical that vendors develop detailed understanding of the small and midmarket segments, and align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.

In the US SMB & Midmarket IoT Adoption trends report, Techaisle Research analyzes 1,135 survey responses to provide the insight providers need to build and execute on IoT strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to technology use, the expectations that drive user investments, and key issues in supporting buyers to better create and intercept demand.

us smb iot adoption trends cover to use

Highlights of findings presented in this report include:

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SMBs find that cloud addresses real-world business pressures

SMB Cloud is no longer a trend that is discrete from mainstream IT. Data presented in Techaisle’s cloud reports shows that cloud is viewed as an IT priority by 96% of US SMBs, by over 85% of European SMBs and nearly 65% of Asia/Pacific SMBs. Within Asia/Pacific if very small businesses are excluded then cloud as a priority jumps substantially. Cloud is not a future issue – it has become an essential component of SMB IT and is the new IT reality. Techaisle’s surveys of SMBs not only found a strong link between cloud and IT – it also found a strong link between cloud, IT and business success. The research data shows that technology is viewed as critical to the success of SMB businesses and that cloud provides a compelling response to SMB business issues and cloud also addresses constraints within the SMB market.

techaisle infographic smb cloud business pressures hi res resized

SMBs are sometimes seen as small fish in a pond that is also home to much larger creatures. They are subject to tides and actions that tend to derail their businesses and are strongly felt: when business lags, when orders grow sparse, when supplier costs increase, when the competitive environment changes. Cloud offers direct relief for several of these business pressures.

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Techaisle survey shows SMB security spending on a strong upward trajectory

In 360 on US SMB & Midmarket Security solutions adoption trends report, Techaisle analyzes survey responses from over 1,100 US SMBs to provide the insight needed to build and execute on IT security marketing strategies for the small and midmarket customer segments. Survey shows that overall, spending on security products by small businesses as flat but spending by midmarket firms is on a strong upward trajectory. Most SMBs rely on core security practices and technologies to address cloud-specific threats, but many are underinvested in cloud security solutions. Data encryption and security for virtual environments are particularly primed for growth. Mobile device security, gateway messaging/web security, and (as noted above) virtualization security as high-growth opportunities for security-as-a-service providers.

Techaisle’s research investigated 17 different types of IT security solutions. Techaisle positions these as belonging to one of four categories-

  1. Protection of data entering the corporate environment
  2. Protection of data that is being used within the corporate environment
  3. Protection of the mobile environment
  4. Traffic inspection and management

Highlights of findings from the survey include:

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