In today’s competitive marketplace, it is critical that vendors develop detailed understanding of the small and midmarket segments, and align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.
In the US SMB & Midmarket IoT Adoption trends report, Techaisle Research analyzes 1,135 survey responses to provide the insight providers need to build and execute on IoT strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to technology use, the expectations that drive user investments, and key issues in supporting buyers to better create and intercept demand.
Highlights of findings presented in this report include:
