360° on Security Adoption in US SMBs
Techaisle Reports are available for a fee, either individually or as part of Techaisle's annual subscription services. Detailed table of contents of the report for review can be downloaded below
In today’s SMB market, it is critical for vendors to build detailed understanding of the small and midmarket segments, and to align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.
In this report, Techaisle analyzes 1,116 survey responses to provide the insight needed to build and execute on IT security strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to solution use, the benefits that drive user investments, and key issues in aligning with buyers and building and intercepting demand.
Brief Table of Contents is given below. For more details & list of figures please download the Table of Contents document.
- Executive Summary
- Prologue
- The business context: IT Security solutions in the SMB market
- Security solution adoption and use
- Security and cloud
- Mobility and security
- Key technology trends shaping US SMB IT security adoption, use and management
- Approaching the SMB with IT security solutions
- Security-as-a-Service
- Identifying the SDM
- Technical buyers: profiles and KDMs
- Aligning marketing content and channels
- Vendor positioning
- Concluding guidance: Aligning with buyer requirements
- Report and analysis is based on detailed surveys with US SMBs (1-999 employees)
- Respondents were key decision makers responsible - both from IT and non-IT
- In most businesses, more than one interview was conducted to understand the business and IT perspectives for cloud solution purchase
- Total number of businesses surveyed in the study = 1116
- Sampling quota fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999
List Price: US$4500
- Word/PDF Report
- 2 hours of inquiry on data
List Price: US$4500
