360° on Security Adoption in US SMBs

In today’s SMB market, it is critical for vendors to build detailed understanding of the small and midmarket segments, and to align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.

In this report, Techaisle analyzes 1,116 survey responses to provide the insight needed to build and execute on IT security strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to solution use, the benefits that drive user investments, and key issues in aligning with buyers and building and intercepting demand.

Brief Table of Contents is given below. For more details & list of figures please download the Table of Contents document.

• Executive Summary
• Prologue
• The business context: IT Security solutions in the SMB market
• Security solution adoption and use
• Security and cloud
• Mobility and security
• Key technology trends shaping US SMB IT security adoption, use and management
• Approaching the SMB with IT security solutions
• Security-as-a-Service
• Identifying the SDM
• Technical buyers: profiles and KDMs
• Aligning marketing content and channels
• Vendor positioning
• Concluding guidance: Aligning with buyer requirements