In 360 on US SMB & Midmarket Security solutions adoption trends report, Techaisle analyzes survey responses from over 1,100 US SMBs to provide the insight needed to build and execute on IT security marketing strategies for the small and midmarket customer segments. Survey shows that overall, spending on security products by small businesses as flat but spending by midmarket firms is on a strong upward trajectory. Most SMBs rely on core security practices and technologies to address cloud-specific threats, but many are underinvested in cloud security solutions. Data encryption and security for virtual environments are particularly primed for growth. Mobile device security, gateway messaging/web security, and (as noted above) virtualization security as high-growth opportunities for security-as-a-service providers.
Techaisle’s research investigated 17 different types of IT security solutions. Techaisle positions these as belonging to one of four categories-
- Protection of data entering the corporate environment
- Protection of data that is being used within the corporate environment
- Protection of the mobile environment
- Traffic inspection and management
Highlights of findings from the survey include: