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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Survey shows SMBs using analytics and Big Data are the lead adopters of IoT

Techaisle survey shows that a strong link between analytics, Big Data and IoT. The connection between IoT solutions supporting process analysis and analytics and Big Data is not lost on the SMBs included in the Techaisle SMB and midmarket IoT Adoption survey. Findings from the research reveal that there are strong links between analytics/Big Data use and intentions and IoT use and intentions and sophisticated SMB use explicitly ties these two together.

Consider the data presented in the figure below. The top left quadrant of the tables shows the proportion of current analytics and Big Data users who have also deployed IoT; at 37% and 47% respectively. There is evidence that current users of analytics and Big Data are the lead adopters of IoT, a finding that is further supported by the fact that 53% of current analytics users and 45% of Big Data users are planning to use IoT in the near term, which will bring the proportion of analytics/Big Data users who are also deploying IoT to about 90%.

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18 percent of US SMBs currently using IoT are in one of two advanced modes

Techaisle’s US SMB & midmarket IoT adoption trends data survey shows that use of IoT today may be low within small businesses generally, and particularly within microbusinesses, it is more widespread within midmarket firms, with roughly 30% reporting that they are currently using IoT. As is often the case with emerging technologies, production-grade usage levels are not yet quite as high as the data would appear to suggest. Detailed perspective on SMB use of IoT is gained by examining the nature of current deployments and the survey finds that there is a five-level IoT progression.

As the figure below shows, just over half of SMBs who are using IoT today are at one of the two bottom levels: they either have a limited number of sensors feeding isolated systems, or are using IoT devices to enable remote monitoring/service/control. SMBs who reported that they are using IoT to “provide basic information” or are in an “ad hoc pilot” are included in these first two levels.

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2017 Top 10 SMB and Midmarket Business Issues, IT Challenges, IT Priorities

They are here. Techaisle's annual SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues. This is the 5th year of Techaisle tracking at a WW level and is much sought after by IT vendors, channels and media. For 2017, Techaisle investigated 15 different technology areas, each with several sub-technology categories, 20 different IT challenges and 20 different business issues.

Click on the infographic images below to view and download your copy

When compared with 2016 the list for 2017 SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues reveals major changes – digitalization has become an IT priority and supporting digital marketing/workplace an IT challenge, improving workforce productivity as a business issue has catapulted to the top, enabling mobile workforce is among the top 3 IT challenges and Collaboration, Cloud, Mobility and Security are the IT priorities. Cloud orchestration has also appeared for the first time in the list of IT challenges as IT is finding it necessary to orchestrate across the entire enterprise to deliver business infrastructure via the cloud.

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Helping clients achieve success in the SMB market segment

For the last decade Techaisle has been providing a unique and an unparalleled perspective on SMBs & Channel partners – deeply-rooted in data and industry knowledge, thereby enabling IT suppliers shape their market strategy.

Techaisle is the only SMB & Channel partner focused research organization that is helping clients in:

  • connecting-the-dots across technology areas and their relevance to end-customers
  • identifying SMB routes-to-market
  • understanding infrastructure solution trends in the face of growing cloud adoption
  • showcasing IT suppliers’ thought leadership and promoting through email marketing
  • establishing insights into competitive positioning

Each of the below – from Connecting the Dots to Competitive Positioning – has been a point of engagement with Techaisle - through Annual Subscription servicesAdvisory Services or Custom Primary Research.

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Techaisle has not only been a leader in providing thought leadership but has also been a leader in identifying trends much ahead of others who really become fast-followers.

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Clients leverage a respondent network of over 900,000 ITDMs and BDMs and 250,000 channel partners in over 20 countries for their custom primary research and marketing outreach requirements.

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Through Techaisle’s industry leading research, the annual subscription services have been fulfilling need for clear insight into evolving solution areas needed by both established and emerging suppliers. Clients are able to access market research reports, newsletters, perspectives and white papers for use within the entire organization.

To learn more about Techaisle please visit:
Techaisle Subscription Services
Techaisle Advisory Services
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