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    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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  • FEATURED INFOGRAPHIC

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    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • CHANNEL INFOGRAPHIC

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    2024 Top 10 Partner Business Challenges
    LATEST RESEARCH
  • 2024 TOP 10 PREDICTIONS

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    SMB & Midmarket Predictions
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  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
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  • IT SECURITY TRENDS

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    SMB & Midmarket Security Adoption Trends
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    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
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  • FUTURE OF PARTNER ECOSYSTEM

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    Networked, Engaged, Extended, Hybrid
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    Influence map & care-abouts
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    Connected Business
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  • MANAGED SERVICES RESEARCH

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    SMB & Midmarket Managed Services Adoption
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    SMB Path to Digitalization
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.
Anurag Agrawal

2017 Top 10 SMB and Midmarket Business Issues, IT Challenges, IT Priorities

They are here. Techaisle's annual SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues. This is the 5th year of Techaisle tracking at a WW level and is much sought after by IT vendors, channels and media. For 2017, Techaisle investigated 15 different technology areas, each with several sub-technology categories, 20 different IT challenges and 20 different business issues.

Click on the infographic images below to view and download your copy

When compared with 2016 the list for 2017 SMB and Midmarket Top 10 IT Priorities, IT Challenges and Business Issues reveals major changes – digitalization has become an IT priority and supporting digital marketing/workplace an IT challenge, improving workforce productivity as a business issue has catapulted to the top, enabling mobile workforce is among the top 3 IT challenges and Collaboration, Cloud, Mobility and Security are the IT priorities. Cloud orchestration has also appeared for the first time in the list of IT challenges as IT is finding it necessary to orchestrate across the entire enterprise to deliver business infrastructure via the cloud.

Anurag Agrawal

Helping clients achieve success in the SMB market segment

For the last decade Techaisle has been providing a unique and an unparalleled perspective on SMBs & Channel partners – deeply-rooted in data and industry knowledge, thereby enabling IT suppliers shape their market strategy.

Techaisle is the only SMB & Channel partner focused research organization that is helping clients in:

  • connecting-the-dots across technology areas and their relevance to end-customers
  • identifying SMB routes-to-market
  • understanding infrastructure solution trends in the face of growing cloud adoption
  • showcasing IT suppliers’ thought leadership and promoting through email marketing
  • establishing insights into competitive positioning

Each of the below – from Connecting the Dots to Competitive Positioning – has been a point of engagement with Techaisle - through Annual Subscription servicesAdvisory Services or Custom Primary Research.

techaisle helping clients success smb market resized email

Techaisle has not only been a leader in providing thought leadership but has also been a leader in identifying trends much ahead of others who really become fast-followers.

techaisle smb thought leader trend identification resized email

Clients leverage a respondent network of over 900,000 ITDMs and BDMs and 250,000 channel partners in over 20 countries for their custom primary research and marketing outreach requirements.

techaisle smb respondent coverage database resized email

Through Techaisle’s industry leading research, the annual subscription services have been fulfilling need for clear insight into evolving solution areas needed by both established and emerging suppliers. Clients are able to access market research reports, newsletters, perspectives and white papers for use within the entire organization.

To learn more about Techaisle please visit:
Techaisle Subscription Services
Techaisle Advisory Services
Techaisle Custom Primary Research
Techaisle Research Areas
Techaisle Blogs
Techaisle White Papers
Techaisle Research Reports

Anurag Agrawal

Techaisle study shows SMBs accelerating commitment to Cloud

In today’s SMB market, it is critical for vendors to build detailed understanding of the small and midmarket segments, and to align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.

In its latest study, Techaisle analyzes 1,116 survey responses to provide the insight needed to build and execute on cloud solution strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to solution use, the benefits that drive user investments, and key issues in aligning with buyers and building and intercepting demand.

Highlights of findings presented in the report include:

Anurag Agrawal

12 points for Cloud Channel Transformation

Recent work by Techaisle shows that the need for channel management imperatives has expanded beyond the tactical questions of sales or management metrics or marketing activities. Techaisle has identified twelve fundamental areas where conventional wisdom has not kept pace with the fast emerging business needs of the channel. Channel policies based on conventional wisdom and past history is leading channel organizations away from the practices needed to compete successfully in the cloud market. Techaisle has developed 12 points for transformation of SMB channels table to illustrate ways that channel organizations must alter basic attitudes towards their business in order to be successful in the current and future IT market. Table below compares old model with new model with imperatives that are losing relevance with those that are emerging.

Research You Can Rely On | Analysis You Can Act Upon

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