• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2023 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • CHANNEL PARTNER INFOGRAPHIC

    CHANNEL PARTNER INFOGRAPHIC

    2023 Top 10 Channel Partner Business Challenges, Marketing Priorities
    GET IT NOW
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    2023 SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    2023 SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • CHANNEL PARTNERS TRENDS

    CHANNEL PARTNERS TRENDS

    2023 Channel Partner Trends
    LATEST RESEARCH
  • NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    #SMB #MIDMARKET #UPPER MID-MARKET #CHANNEL
    LEARN MORE
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD
  • SAAS RESEARCH

    SAAS RESEARCH

    SMB & Midmarket SaaS Adoption
    LEARN MORE
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
3 minutes reading time (604 words)

Techaisle midmarket study shows cloud maturity does not always equal high digitization

Techaisle’s US midmarket digital transformation trends study shows that maturity of cloud adoption does not equate to high digitization of the business. Study data shows that only half of the 47% of mature midmarket cloud adopters are holistic adopters of digitalization. It is true that these firms believe in cloud and its effect on digitization but they also believe that true digital transformation requires advanced adoption of multiple technology solutions. Data also shows that the midmarket firms that have a siloed strategy of digital transformation are intermediate adopters of cloud, mostly driven by non-IT business units which need cloud to further their business objectives.

However, it is also clear from data that the Holistic segment includes a disproportionate number of mature cloud adopters, and mature cloud adopters in turn are much more likely to be Holistic in their approach to digitalization than firms in the intermediate category. A smaller (7% of total) third group of midmarket businesses, ‘born in the cloud’ (i.e., have all IT resident in the cloud) largely echo the patterns of the mature cloud users.

From a digitalization product/service marketer’s perspective, this is an important finding: it shows that those who can identify mature cloud adopters are likely to find greater receptivity to their messages and offerings than those that engage equally with the similarly-populous group of intermediate (in terms of cloud adoption) midmarket businesses.

High adoption of diverse technology solutions determines digitalization success

Even considering planned adoption, Siloed midmarket digital segment is likely to remain far behind the Holistic midmarket digital segment. The Siloed segment even lags being in the technology areas which midmarket firms see having the most impact in their business for the next 5 years.

Firms in the Holistic segment are more likely than peers to have already adopted virtualization, managed services and IoT, and have more aggressive plans for embracing VDI/DaaS, Big Data and converged/hyper-converged infrastructure. Marketers targeting Holistic users are urged to explore alliances with leaders in these segments, and to look for opportunities to connect digitalization benefits messaging to attributes of potential partners’ product offerings.

Technologies that align with midmarket digital transformation initiatives

Another way to approach the subject of potential alliances is to look at the technologies that align with midmarket digital transformation initiatives. Data shows, data analytics and cloud are the two categories that are most closely associated with digitization; providing these solutions (directly and/or via alliances) will be critical for suppliers looking to position themselves as digitalization solution leaders. Security and mobility/wireless are also ‘must have’ capabilities for organizations looking to address buyer needs.

top14 technologies midmarket greatest potential for business infographics resized

The next two technologies on this list, VR and IoT, are future options for most midmarket firms – and not necessarily ‘near future’. Still, their prominence on this list suggests that suppliers should be able to advertise the ability to integrate IoT and VR into digitalization roadmaps.

Virtualization and collaboration are IT building blocks that are already deployed, at least to some extent, in a majority of midmarket IT environments. Techaisle believes that their inclusion here indicates that suppliers will benefit from explaining how they can incorporate (or enhance) these technologies into/with digitalization frameworks. Software defined and open source represent realistic next-stage objectives for firms that are building the core skills needed to support enterprise digital transformation.

The final four items in the data, AI, containers, DevOps and robotics, are (with the possible exception of DevOps) future or ‘aspirational’ capabilities. In most contexts, simply observing that a provider can weave these into a digitalization strategy (rather than providing a detailed plan for adoption) is probably sufficient for midmarket digitalization messaging purposes.

What are holistic and siloed segments?

techaisle midmarket segments by digital transformation strategy resized

SMB SaaS adoption correlation with IT resources
Techaisle survey shows SMB BDM involvement in IT s...
Comment for this post has been locked by admin.
 

By accepting you will be accessing a service provided by a third-party external to https://techaisle.com/

Search Blogs

Find Research

Blog Archive

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA