Techaisle Blog

They are here - Techaisle's annual SMB and Midmarket Top 10 IT Priorities, IT Challenges, and Business Issues infographics, 13th year of Techaisle tracking at a WW level, and is sought after by IT vendors, channel partners, and media. Techaisle surveyed over 5000 SMBs, quota sampled to ensure adequate coverage of four small businesses (1-9, 10-19, 20-49, and 50-99 employees), three midmarket (100-249, 250-499, and 500-999 employees) and two upper midmarket (1000-2499, 2500-4999) segments. As a result, the data represents a robust and reliable sampling of the market segment for IT products and services.

Significant changes in 2023 as compared to 2022 are:

• Driving innovation and managing uncertainty, absent in 2022, are among the top 10 business issues in 2023.
• Deploying customer experience solutions as an IT priority has moved to 4th place as compared to 9th in 2022. CCaaS is considered an integral component of customer experience solutions.
• Implementing employee experience platforms and 5G-enabled devices/applications are new IT priorities within the top 10 list. UCaaS is one of the technology areas being investigated by SMBs.
• Adopting collaboration technology solutions has move down from 3rd rank to 8th and hybrid workplace solutions as a priority ranks 10th as compared to 5th in 2022
• Budget constraint has been a constant IT challenge fixture for over a decade. For 2023, it has been replaced by cloud cost management. Cloud optimization and cost management are the top IT challenges for SMBs, Core-Midmarket, and Upper Midmarket firms.
• Preventing Cyberattacks, adopting Zero Trust, and moving to as-a-service technology acquisition for new IT challenges are among the top five.
• Sustainability is increasingly becoming relevant and essential for the SMB segment, and there is no surprise that it is among the top challenges.
• Integration, business process automation is now non-optional and a challenge, which is worsened because of the inability to find trained employees

Historically, remote work solutions have been the domain of large enterprises equipped with processes and technology resources needed to support workers in the field. However, driven by short- and longer-term factors, flexible work options are now available to employees in businesses of all sizes. Moreover, as social distance health requirements forced the temporary closure of public office spaces, remote work became a matter of survival for many organizations. The pandemic has also crystalized recognition of the productivity benefits of technology-enabled remote work – measured in output rather than hours – which is sure to have a profound and durable impact on workplace behaviors. Today, working from anywhere is the new normal, enabled by powerful communication and collaboration tools, which draw together workers regardless of physical location and are becoming the catalyst for change in large and smaller businesses. What are the primary enablers of this flexible work trend? Data shows a growing commitment to leveraging the power of the cloud and adjacent technologies of mobility, cloud calling, and collaboration - technologies that allow workers and teams to connect, reflect, and share insights and output. Techaisle SMB and Midmarket Hybrid work and collaboration adoption survey, N=1810, shows that:

• 93% of SMBs have prioritized remote and hybrid workplace technology solution adoption
• 58% of employees in the SMB segment are likely to work remotely
• 79% of SMBs are prioritizing cloud-based communication and collaboration solutions which show evolving recognition of the value of cloud calling and collaboration

The simultaneous commitment to cloud calling and collaboration solutions and future planning around a return to the office suggest that something deeper is at play in the SMB communications solution marketplace. Cloud calling and Collaboration are central components of virtually all SMB business activities. The need to communicate anywhere, anytime also means any type of communication and collaboration – synchronous/asynchronous, serendipitous/scheduled, on-the-go/fixed location, within a virtual workspace/within a specific app, with employees/partners/customers. As the lines of demarcation between tasks have been eroded by the increased pace and changing nature of business activities, SMBs have moved past linking discrete actions through linear, sequential processes. Instead, in today's business environment, SMBs interact at all points in the business cycle: in cross-functional planning and management, within a single co-created document, in the stages and connection points defined by their business processes, in delivering better customer experiences, and enabling improved employee productivity.

There is value in adopting unified cloud calling and collaboration. The use of traditional collaboration tools by SMBs is well-established. However, cloud calling solutions are rapidly gaining attention from SMBs. With nearly a hundred percent cloud priority, shifting from on-prem solutions (acquired through CAPEX budget) to cloud-based as-a-service offerings creates a sort of inflection point. As the name implies, cloud calling is cloud-based and available as a subscription. It supports remote work and mobility, provides cash flow predictability, easily integrates within the employees' workspace, and improves IT manageability and efficiency.

A significant collaboration technology shift is SMB's use of a cloud-based communications platform with integrated telephony (audio/video/web conferencing), IM/chat/presence, unified messaging, and mobility. Techaisle data shows that today, just under a third (27%) of SMBs are using integrated solutions, while over a third (35%) plan to adopt the platform in the coming year, a likely adoption growth of over 100%.

The Webex integrated collaboration platform

SMBs are wrestling with many challenges, including unreliable network connections, cybersecurity and privacy concerns, productivity issues, and support. In addition, SMBs are mindful of the need for help composing, deploying, and managing digital business infrastructure. The recent surge in remote work has also significantly increased the requirement for effective networks and network management and the complexity of deploying a holistic digital business infrastructure.

SMB networks and network management resources are not as sophisticated as those in enterprise environments. As a result, SMBs will encounter high incidences of network issues such as delivering robust support for videoconferencing and jittering and extending security across distributed applications, devices, and networks.

Networking, a necessary foundation for digital business infrastructure, is a particularly onerous IT management category. Techaisle survey data shows that managing network hardware or network support consumes 47% of SMB IT staff time.

In response to explosive increases in demand for deployment and support of digital business platforms, resource-constrained SMBs are looking for new solutions. They are looking for MSPs as external service providers – and they are looking at SD-WAN. Techaisle data shows that SD-WAN adoption among SMBs will likely grow by 160% within one year. The adoption growth rate is second only to 5G. There is a firm belief within the SMB community that SD-WAN is a critical technology for enabling digital transformation within the SMB segment.

This data indicates a significant and growing opportunity for MSPs to help SMBs deploy digital business infrastructure and manage the associated networking challenges. So what do MSPs need to do to capture this new business?

In this Techaisle Take analysis, I will discuss which customer challenges Red Hat is addressing with its cloud services, market differentiation, especially VMware, and why its significant value lies in providing a consistent full-stack development and operational experience.

The customer challenges

A successful approach to the cloud needs to be structured around its capacity to evolve, support changing business requirements and customer/partner/employee expectations, respond to competitive pressures, and embrace new opportunities for automation/integration of automated systems. Businesses may be comfortable pursuing a limited number of objectives, but these objectives are no longer static. One of the challenges to providing cloud services is that the cloud spans two significant disciplines. One of the challenges to providing cloud services is that the cloud spans two critical levels. At a strategic level, the cloud is a management issue, and at the execution level, it is an IT issue. In IT, there are two main actors, developers and operators. Both developers and operations teams hold promise to support cloud development and deployment. In response, businesses have turned to an approach to development known as DevOps. In response, businesses have turned to an approach to developing and operating systems known as DevOps. Because of the optionality and complexity of tooling, it can be difficult to source appropriate cloud support for DevOps at a practical level. Techaisle’s Container Adoption Trends survey data shows that 57% of commercial customers seek application modernization services, and 77% are currently engaged in application migration services. Yet, 22% of firms believe there is a lack of IT and business strategy alignment understanding related to DevOps practice. Although modernization is a business priority, determining the right approach, paying off technical debt, internal strife between scrum/agile teams, not well-understood data & application dependencies, and legacy SDLC processes slow down the modernization programs. The competing corporate objectives usually compel an organization to manage and deploy a mix of environments, including on-prem configurations, private cloud, and multiple public cloud services. These diverse environments result in the need for a hybrid approach.

As a result, businesses deal with many inhibitors when planning to add business value at a faster pace and compete in the digital economy. The big challenge is building applications faster, reducing time to value, and deploying on-prem in private or public clouds. Operations teams are specifically under pressure to control costs, reduce operational complexity, improve security, and consistently manage across multiple cloud deployments. Operations teams are managing legacy applications running in virtualized environments in the data center while witnessing explosive adoption of the public cloud and associated services. In addition, businesses are increasing edge deployments, specifically in the industrial and telco verticals.

The solution – Red Hat Cloud Services

Red Hat’s cloud services strategy is built to address the multitude of the above-outlined challenges. Red Hat OpenShift provides consistency across all cloud environments, helping developers in cloud-native application development and rolling out applications in containers faster, giving the operators the ability to have the same operating experience across every deployment footprint for every application in both on-prem and public cloud. In addition to the core OpenShift platform, Red Hat Cloud Services includes several tightly integrated application development and data services intended to help developers build workloads and applications within the OpenShift managed-service environments. These additional managed cloud services include an API management service (Red Hat OpenShift API Management), a Kafka and streaming service (Red Hat OpenShift Streams for Apache Kafka), a service to simplify access control across multiple database vendors (Red Hat OpenShift Database Access), and a data science service (Red Hat OpenShift Data Science) for AI/ML workloads. According to Techaisle’s Container Adoption Trends survey research, the additional services are likely to see an adoption growth of 68% among commercial customers within the year.