2024 will focus on metrics, not manuals, resulting in the rise of customer-centric channel strategies. The year will also center around data, not dials, and the imperative of winning in the new era of AI, partner collaboration, and ecosystem commerce. The partners will be compelled to move from silos to symphony by orchestrating the ecosystem to meet customer demands for AI and as-a-service. The Techaisle channel survey shows that the partner community members are searching for a roadmap to success. That roadmap will vary across partner models, as will the opportunities and requirements for suppliers. This shift will be driven by the rise of AI and ROI, which have made prioritizing metrics that align with business outcomes essential. Once again, vendor disintermediation will be real. The reseller channel will be under pressure as it explores different business models, product mixes, and strenuous demands for new skills and service capabilities. Techaisle partner predictions rely on extensive research with over 5000 partners leveraging a panel of over 300K partners. Here are the top 2024 top 10 channel partner predictions.
