Techaisle Blog

Coding is not everyone's inclination, yet there is a need to rapidly automate new workflows, generate new insights from scattered datasets, drive competitive advantage, improve customer interactions and make operational improvements. Low-code/no-code platforms such as Quickbase, Airtable, Microsoft Power platform, and Salesforce Lightning aim to equip and empower business users to be self-sufficient and agile to achieve their business objectives. But Zoho Creator Platform is different. It effortlessly enables both business and IT users to pursue their individual interests and is very well suited for the SMB and midmarket segments. It replaces the band-aiding of work processes with a permanent yet elastic fix to improve organizational efficiency. Business users can spin up applications. If IT needs to add additional complexity, the IT team can develop that through custom capabilities. Developers can write, store, and execute reusable code blocks in the Zoho Creator Platform using Deluge or Java or Node.js. These functions encourage IT and business teams to work together to build scalable and easily maintainable enterprise-ready apps faster. Developers can now launch solutions in different environments of choice—development, staging, or production, with a single click based on the application's readiness.

Most people associate Low-code with spreadsheet replacement, email replacement, automating, and digitizing them. Instead, the Zoho Creator Platform aims to help recreate processes to leverage everything a local platform can do in mobile, analytics, and governance.

Zoho Creator was introduced 15 years ago as an online database. Its latest version, Zoho Creator Platform, announced on March 3, 2022, aims to empower everyone to build applications solutions with a unified platform quickly. Specifically in the SMB and midmarket firms, IT is overloaded and has less time to codify new processes and modernize existing ones. Regardless, most organizations do not have well-defined business processes and want flexibility.

Techaisle's channel partner research shows a top tier of four must-have vendor attributes to pursue new partner relationships and build on existing ones. These are 1/ease of doing business, 2/ technical support, 3/ competitive pricing, and 4/ well-designed partner programs/partner portals. Each of these elements is considered necessary by 40% or more of channel decision-makers.

Lenovo is addressing each of the attributes. For example, at the center of its partner program transformation under One Lenovo and Lenovo 360 (partner program framework) is its Lenovo Partner Hub, undergoing continuous enhancements since its introduction in 2020. Its most recent improvements integrate managed services to product sales. Partners love the enhanced partner portal because of its simplicity of layout, ability to serve contextual information quickly, easy navigation, and enabling partners to add services components in customer bids effortlessly. It is a one-stop-shop for everything services – training, marketing, and deliverables.

24% of small businesses, 52% of core midmarket firms, and 54% of upper midmarket firms are in the advanced IT maturity segments. Rapid and recent digital transformation has undoubtedly changed the IT maturity curves within the SMB market. Two years ago, only 16% of small businesses were in the advanced IT segment. 24% of firms are now in the Enterprise-level IT segment within the core midmarket, up from 14%. The enterprise-level IT SMB segment is growing at 1.5X that of Basic IT, and their IT spend is 1.4X of the Basic IT segment.

Employee size segments are not the only way of addressing the SMB market because the SMB market is not a monolith. SMB market consists of many segments, each of which has its unique approach to IT adoption. Suppliers who understand the scope and characteristics of these segments can expand their target markets and develop strategies geared to reaching high-potential SMB prospects. These suppliers ultimately have access to an expanded TAM and have the insight needed to align marketing investments with priority customers. The segmentation beyond employee sizes generates the most' run rate' revenue in the IT industry. When discussing IT industry growth opportunities, the focus often turns to earlier-stage technologies. Sellers of these technologies tend to focus on advanced segments (large accounts, particularly in leading-edge industries). They generally view SMBs as a secondary market, not realizing that SMBs and midmarket firms are full of opportunities. The Enterprise IT segment may focus on the same core issues that trouble its less-sophisticated peers but at a level of complexity that is very likely unique to this segment and similar to large enterprises. Enterprise IT is also the only segment that raises the challenge of connecting cloud and on-premise environments – an essential set in creating a hybrid IT environment.

Techaisle's latest research forecasts worldwide small business (1-99 employees), core midmarket (100-999 employees), and upper midmarket (1000-5000 employees) IT spend (excluding telecom services) will reach US$1.25 trillion in 2022. IT services will see the highest proportion of IT spending. Datacenter solutions will exhibit a growth of 4%. Overall worldwide cloud spending within the SMB and midmarket will grow by 21%. By 2025, 43% of global SMB and midmarket IT spending will be in the cloud.

SMB IT investment is increasing to counter inflation, labor shortage, supply chain concerns and accelerate business transformation through digitalization. SMBs are looking for ways to streamline business and IT processes to best return on existing human capital. In the pursuit of greater efficiency, SMBs are also exploring options that help stretch budgets and use efficiency-oriented techniques to optimize the impact of wage inflation and the increasingly competitive landscape. SMBs plan to invest in PCs, analytics, cloud, security, UCaaS / CCaaS, customer experience solutions, and networking.