Techaisle Blog

In the ever-evolving landscape of cybersecurity, Palo Alto Networks has established itself as a leader, not only through its innovative products but also through its robust partner program. The Palo Alto Networks partner program, known as NextWave, is designed to empower partners with the tools, resources, and incentives needed to drive mutual growth and success. This Techaisle Take will delve into the Palo Alto Networks partner program's advantages, uniqueness, and challenges.

Palo Alto Networks' Channel Chief, Michael Khoury, views partner programs as a delicate balance of requirements and rewards, a "value exchange" where partner activities are incentivized through corresponding benefits. The core principle is ensuring partners drive desired behaviors, specifically around next-generation security while receiving appropriate compensation. The channel team's strategy focuses on refining this exchange, becoming more prescriptive in defining partner expectations related to next-gen security, and adjusting incentives, rebates, and benefits to align with this focus. This approach is described as evolutionary, building upon the program's strong foundation by strategically "turning the knobs" of requirements and rewards to optimize the value exchange and drive partner engagement in key strategic areas.

Palo Alto Networks is significantly shifting towards platformization, which involves leveraging its comprehensive security platform across domains such as network security, cloud security, and security operations (SecOps). This initiative aims to provide customers with a unified, integrated security solution addressing the evolving cybersecurity landscape. The platformization strategy focuses on next-generation security solutions, ensuring customers benefit from advanced protection and streamlined operations. To align with the platformization initiative, Palo Alto Networks is evolving its NextWave Partner Program. The program empowers partners with the tools, resources, and incentives to drive mutual growth and success.

The adoption of contact center solutions among SMBs is growing, with a mix of on-premises, cloud-based, and hybrid approaches being considered. Many SMBs are transitioning from traditional systems to more modern solutions, with many planning or actively implementing cloud-based contact centers. Techaisle survey shows that SMBs seek specific features in their contact center solutions that best align with their operational needs and customer service goals. While many features are highly valued, smaller businesses and midmarket firms have slightly different priorities. Smaller businesses often value features that improve customer feedback and accessibility, while midmarket firms tend to prioritize features that assist their agents and streamline workflows.

Exceptional customer experiences are no longer optional for small and medium-sized businesses (SMBs) striving for growth and profitability – they are essential. In today's competitive landscape, customer experience is a key differentiator, directly impacting brand loyalty and revenue. Seamless, satisfying interactions boost customer retention and attract new business in a market saturated with choices. SMBs understand that exceeding customer expectations is paramount to long-term success, driving the need for advanced contact center solutions.

This need is clearly reflected in a Techaisle survey of 5,050 SMB and midmarket firms (defined as 1-99 employees for small businesses, 100-999 for core midmarket, and 1,000-4,999 for upper midmarket, with quotas set by employee size). Customer experience is a top priority for 84% of SMBs, ranking just behind cloud, security, and generative AI. Contact center usage is also widespread: 76% of small businesses (excluding home-based and single-employee retail) and 90% of core midmarket firms utilize at least one type of contact center. Furthermore, nearly half (49%) of all SMBs are either using or planning to implement cloud-based contact center solutions.

A key finding is that 84% of SMBs prioritize both customer experience (CX) and employee experience (EX), signaling a growing demand for Unified Experience Platforms (UXPs) to streamline both internal and external communications. The convergence of Contact Center as a Service (CCaaS), Unified Communications as a Service (UCaaS), and traditional Unified Communications (UC) will accelerate, reflecting the understanding that seamless EX and CX are inextricably linked and vital for success.  As a result, UXPs offering integrated solutions that improve collaboration, data sharing, and operational efficiency across departments will be highly sought after.  Vendors offering comprehensive UXP solutions that effectively address both employee and customer needs will be well-positioned for success in the SMB market.

By adopting a UXP, SMBs can expect to:

• Streamline internal communication: fostering a more connected workforce through improved team collaboration and increased productivity.
• Enhance customer interactions: delivering superior customer service, boosting satisfaction, and building stronger relationships.
• Gain a competitive edge: simplifying operations, increasing efficiency, and thriving in a dynamic market.

In today's complex threat landscape, security is no longer an optional add-on but rather a fundamental requirement for businesses of all sizes. Lenovo's ThinkShield security platform addresses these needs with a multi-layered approach, providing robust protection from the supply chain to the cloud. This article will explore the key components of Lenovo ThinkShield, its benefits, and how it compares to the competition, HP.

Lenovo's ThinkShield security framework employs a multi-layered approach to safeguard devices throughout their lifecycle. The foundation rests on a Zero Trust Supply Chain, prioritizing the integrity of devices from their inception. This layer ensures that hardware components are genuine and free from tampering during manufacturing. Building upon this, the Below the OS layer focuses on firmware-level protection, encompassing critical components like the BIOS and enabling secure remote management capabilities. Finally, the OS-to-Cloud layer addresses specific security needs and provides comprehensive endpoint protection by integrating with various operating systems and cloud-based security services. This layered approach offers a robust defense against evolving threats by addressing security vulnerabilities at multiple levels, from the hardware to the cloud.

Zero Trust Supply Chain: Securing the Foundation

Zero Trust is a pivotal strategy in today's dynamic business landscape, particularly for mobile and remote workforces. As organizations increasingly rely on "systems of engagement" to connect with customers and suppliers and embrace cloud-centric IT delivery models, Zero Trust becomes crucial for achieving agility. However, the impact of cybersecurity extends beyond mere agility. Effective cybersecurity fosters rapid innovation and expedites market entry by enabling the secure utilization of data for critical insights without escalating business and compliance risks. Furthermore, robust cyber resilience is paramount for building resilient supply chains. This mitigates the impact of erratic pricing, delivery disruptions, and other vulnerabilities that can erode customer relationships, damage market share, and even threaten the viability of SMBs and midmarket businesses.

While Zero Trust provides a foundational framework for secure operations, its effectiveness hinges on the security of the individual devices that access and interact within this framework. Recognizing this, Lenovo prioritizes device security from its very inception. The foundation of this approach lies in its robust supply chain security, centered around the Trusted Supplier Program. This program involves a rigorous vetting and validation process for all partners and suppliers, ensuring the integrity of components even before they are integrated into Lenovo devices. A key component of this layer is "Build Assure," a unique offering that provides a comprehensive view of the components within a device at the point of manufacturing, further enhancing transparency and control over the device's security posture.

• Encrypted Snapshots: Build Assure takes an encrypted snapshot of the critical components within a device during manufacturing. The IT team can then use this snapshot to validate that the components are legitimate and have not been tampered with during the manufacturing or logistics process.
• Runtime Attestation: Lenovo has enhanced this offering to include runtime attestation. This allows IT teams to verify the integrity of device components not just at the point of delivery but also at any point after the device has been deployed. This feature is particularly valuable in today's hybrid and remote work environments, where devices can be exposed to various risks.
• Verification of Components: IT managers can confirm that all components are legitimate and have not been tampered with. This offers supply chain security and provides governance by verifying that components are correctly sourced.

In today's interconnected and threat-prone digital environment, securing print infrastructure is more crucial than ever. Businesses of all sizes require robust and comprehensive security solutions to safeguard sensitive data and ensure compliance. Print security has become a significant topic of discussion in the industry, given its essential role in protecting confidential information and mitigating cyber risks. Despite often being overlooked, printers and multifunction devices manage highly sensitive documents such as architectural plans, legal contracts, and financial records, making them potential vulnerabilities.

In addition, the rise of hybrid work has increased the focus on print security. As employees print and scan from various locations and devices, traditional security measures are no longer sufficient. Printers also act as network access points, which can be potential entryways for hackers to infiltrate systems. This increased risk, along with regulatory compliance requirements in industries such as finance and legal services, has made print security a key topic in IT security discussions. Businesses are now acknowledging that implementing secure print and scan solutions are essential not only for protecting physical and digital documents but also for maintaining their reputation, client trust, and business continuity in a complex threat landscape.

Xerox addresses the challenges of print security in the modern distributed workplace through a multi-faceted approach. The company takes a comprehensive approach to print security that includes device security, fleet management, and digital services. Xerox aims to be the print industry's most secure and trusted provider, which drives continuous improvement in its products, services, and infrastructure security. This Techaisle Take examines Xerox's security strategy, key offerings, and how it differs from competitors.

A Vision of Security and Trust

Xerox's vision is to be the most secure and trusted provider of workplace services. This commitment is driven by an executive mandate to continuously improve the security of its infrastructure, products, and services. To achieve this, Xerox has adopted the NIST Cybersecurity Framework (CSF) as a baseline for measuring and improving its cybersecurity program. Xerox tracks its security investments by mapping them to the NIST CSF and measures outcomes against desired targets. This framework ensures a systematic approach to security, aligning with industry best practices.