• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2022 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • 2022 SMB & MIDMARKET PREDICTIONS

    2022 SMB & MIDMARKET PREDICTIONS

    Top SMB & Midmarket Predictions for 2022
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    2022 CHANNEL PREDICTIONS

    Top SMB & Midmarket Predictions for 2022
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  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    #SMB #MIDMARKET #UPPER MID-MARKET #CHANNEL
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  • NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
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    BUYERS JOURNEY

    Influence map & care-abouts
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    CLOUD RESEARCH

    SMB & Midmarket Cloud Adoption
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    DIGITAL TRANSFORMATION

    Delivering Connected Business
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  • SECURITY RESEARCH

    SECURITY RESEARCH

    SMB & Midmarket Security Adoption Trends
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  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    US SMB & Midmarket Managed Services Adoption
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  • CHANNEL PARTNERS

    CHANNEL PARTNERS

    Transformation or Consolidation
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    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization - Prologue and Epilogue
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  • HYBRID WORK IS HERE TO STAY?

    HYBRID WORK IS HERE TO STAY?

    NOT SO FAST SAYS THE DATA
    ANALYSIS
  • SAAS RESEARCH

    SAAS RESEARCH

    US SMB & Midmarket SaaS Adoption
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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

WW SMB PC market forecast to reach 104.5 million units in 2022

Techaisle’s PC market study forecasts SMBs worldwide are likely to purchase 104.5 million PCs in 2022, a growth of 3.4 percent from 2021. The North American and Western Europe SMB PC shipment growth rates will likely be below 3 percent. 20-49 employee size segment will see a 3.9 percent growth rate, the highest among all employee sizes.

In 2022, SMBs are looking past the PC supply-chain challenges and focusing on improving employee experience, better security features offered by Windows 11, and accelerated move to cloud infrastructure requiring modern PCs. The transition to cloud infrastructure will also enable SMBs to utilize computing as a service rather than physical servers for their businesses, shifting spending from CAPEX to OPEX. The IT budget surplus will allow SMBs to purchase newer, more powerful PCs for further growth endeavors. In addition, SMBs prefer easier manageability, cost-effective provisioning, and simpler remote management to improve IT efficiency, available in Windows 11. Techaisle research data suggests that Windows 11 deployment momentum is building. Each of the above factors will drive SMB PC shipment and growth in 2022. PC is still the centerpiece of business productivity, and buying a new PC is likely to have a more significant impact on productivity than any other technology. Modern PCs promise to deliver more than an incremental improvement in performance and features, and even price-conscious small businesses benefit significantly from replacing older PCs with newer PCs.

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Red Hat Partner Program accelerating partner business velocity

Markets behave logically, and therefore channel partners exist for logical reasons. Channel partners are essential to intercepting demand, connecting technology to business outcomes, enabling efficiencies, and providing customer relevance. A sizable majority of IT industry sales are concluded through partners and are not likely to slow down soon. As we emerge from the pandemic, it is clear that the cloud has transformed the IT industry by its ability to provide agile transformation, resiliency, and adaptability. The market has shifted from discrete purchase-and-deploy deals aligned with refresh cycles to a 'hybrid IT' approach that blends a limited number of on-premise assets with a growing range of on-demand services. Application modernization, migration, cloud consulting services, and cloud managed services. Containers have become the PoC beachheads, small to enterprise firms are building the Edge. Techaisle data shows that the need for updated understandings of channel management imperatives has expanded beyond the tactical questions of sales or management metrics or marketing activities. There is a reason why I have written a long preamble before unfolding the main point of the Techaisle Take.

Red Hat is a platform company whose goal is to continue to deliver platforms and the relevant pieces around it that enable a customer to have the maximum flexibility and core capabilities for security, stability, and resiliency. In addition, these customers should be able to deploy applications faster and at scale. Therefore, its open hybrid cloud initiative has to have as broad a partner ecosystem as possible to deliver on Red Hat's promise. Red Hat is still Red Hat retaining its independence and neutrality, but its partner program is changing to tackle the ecosystem challenges. Red Hat has been listening to its partners. Red Hat's Stefanie Chiras, Sr. Vice-President, Partner Ecosystem Success is focusing on partner success. She and her team recognize that partners contribute to creating, shaping, defining demand – in some cases by making customers aware of a new category or product, in others by helping to define solution requirements or specifications. In the hybrid world, the solution deployment is based not on a specified hardware/software configuration but the orchestration of multiple on-demand services integrated with existing legacy systems - a liberating factor for the partner ecosystem in a meaningful sense.

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Zoho Creator Low-code platform blurring the IT-business divide to build, integrate applications, and analyze data

Coding is not everyone's inclination, yet there is a need to rapidly automate new workflows, generate new insights from scattered datasets, drive competitive advantage, improve customer interactions and make operational improvements. Low-code/no-code platforms such as Quickbase, Airtable, Microsoft Power platform, and Salesforce Lightning aim to equip and empower business users to be self-sufficient and agile to achieve their business objectives. But Zoho Creator Platform is different. It effortlessly enables both business and IT users to pursue their individual interests and is very well suited for the SMB and midmarket segments. It replaces the band-aiding of work processes with a permanent yet elastic fix to improve organizational efficiency. Business users can spin up applications. If IT needs to add additional complexity, the IT team can develop that through custom capabilities. Developers can write, store, and execute reusable code blocks in the Zoho Creator Platform using Deluge or Java or Node.js. These functions encourage IT and business teams to work together to build scalable and easily maintainable enterprise-ready apps faster. Developers can now launch solutions in different environments of choice—development, staging, or production, with a single click based on the application's readiness.

Most people associate Low-code with spreadsheet replacement, email replacement, automating, and digitizing them. Instead, the Zoho Creator Platform aims to help recreate processes to leverage everything a local platform can do in mobile, analytics, and governance.

Zoho Creator was introduced 15 years ago as an online database. Its latest version, Zoho Creator Platform, announced on March 3, 2022, aims to empower everyone to build applications solutions with a unified platform quickly. Specifically in the SMB and midmarket firms, IT is overloaded and has less time to codify new processes and modernize existing ones. Regardless, most organizations do not have well-defined business processes and want flexibility.

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Lenovo Partner Hub – a one-stop-shop for services offerings – neatly fulfilling Lenovo 360 promise

Techaisle's channel partner research shows a top tier of four must-have vendor attributes to pursue new partner relationships and build on existing ones. These are 1/ease of doing business, 2/ technical support, 3/ competitive pricing, and 4/ well-designed partner programs/partner portals. Each of these elements is considered necessary by 40% or more of channel decision-makers.

Lenovo is addressing each of the attributes. For example, at the center of its partner program transformation under One Lenovo and Lenovo 360 (partner program framework) is its Lenovo Partner Hub, undergoing continuous enhancements since its introduction in 2020. Its most recent improvements integrate managed services to product sales. Partners love the enhanced partner portal because of its simplicity of layout, ability to serve contextual information quickly, easy navigation, and enabling partners to add services components in customer bids effortlessly. It is a one-stop-shop for everything services – training, marketing, and deliverables.

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