Small and midsized businesses are challenged with defending their users, applications and data against external threats. Security issues cast a long shadow over SMB IT priorities, especially as firms embrace the benefits of hybrid IT, only to find that their environments become more complex, and more difficult to manage and protect. SMBs are responding by expanding security budgets – but they lack the staff and expertise to construct effective shields around their organizations. The channel has an essential role to play in defending their clients’ SMB businesses against security threats.
The origins of the saying “it’s about the journey, not the destination” may be unclear – it’s variably ascribed to Ralph Waldo Emerson, theologian Lynn H. Hough, Canadian rapper Drake, and others – but its applicability in an IT security context is clear: there is no end point at which security is ‘done’; security requires constant updating, to stay current with expanding threat vectors.
This requirement for continuously-improved IT security is both a challenge and an opportunity for channel members. There is a need to stay current with the tactics and technologies that protect SMBs from threats – and there is a steady and profitably business to be made in meeting this challenge.
What is the opportunity?
Techaisle has pegged US SMB security spending in 2018 at $9 billion: nearly $4 billion in spend by small (1-99 employees) businesses, and more than $5 billion in spending by midmarket (100-999) firms. And the market is expanding rapidly, especially at the high end of the small business segment and within the midmarket: a large-scale Techaisle survey found that in 2018, firms with 50-99, 100-499 and 500-999 employees increased IT security spending by 6%, 7% and 8%, respectively. Channel organizations that invest in building strong security practices are able to tap into strong and growing demand for IT security solutions, and the management expertise needed to effectively deploy security products in an SMB environment.