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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.
Anurag Agrawal

2024 Top 10 SMB and Midmarket business issues, IT priorities and challenges

Focused on growth and committed to new solutions that expand business horizons – the SMB market is on the brink of a multi-year growth trajectory.

They are here - Techaisle's annual SMB, Core Midmarket and Upper Midmarket Top 10 IT Priorities, IT Challenges, and Business Issues infographics, 13th year of Techaisle tracking at a WW level, and is sought after by IT vendors, channel partners, and media. Techaisle surveyed nearly 5000 SMBs and Midmarket firms, quota sampled to ensure adequate coverage of four small businesses (1-9, 10-19, 20-49, and 50-99 employees), three core midmarket (100-249, 250-499, and 500-999 employees) and two upper midmarket (1000-2499, 2500-4999) segments. As a result, the data represents a robust and reliable sampling of the market segment for IT products and services.

Techaisle surveys thousands of small and midsized businesses (SMBs) to understand technology imperatives and directions. The annual survey establishes context by asking respondents to identify their top business goals, technology priorities, and IT challenges for the upcoming year.

2024 top10 smb it priorities business issues techaisle infographic

Redefining the art of the possible

The SMB market is a study in contrasts: the tension between boundless aspiration and a constrained reality. However, data shows that a market that has mastered the cloud and is excited by AI will dedicate itself to growth in 2024.

Anurag Agrawal

2024 Top 10 SMB and Midmarket Predictions

In 2021, we predicted that AI would permeate small and medium-sized businesses (SMBs) and midmarket firms, not as an independent solution but as an integral feature within other products. As SMBs fully comprehend the inherent nature of AI, they will increasingly seek AI-powered solutions to prescribe actions that mitigate risks and enhance decision-making, business agility, and innovation proactively.

We also predicted that AI technology would evolve so rapidly that by the time SMBs become comfortable with data-driven decision-making, AI would be executing decisions that might be beyond the comprehension of business executives. The challenge with AI would shift from trusting data over intuition to trusting AI when insights into its decision-making process are not readily available in the cloud applications used by SMBs and midmarket firms. We expect this trend to continue into 2024.

After surveying over 3000 SMBs and midmarket firms, Techaisle has announced its top 10 SMB and midmarket predictions for 2024. There is intense market pressure on SMB and midmarket executives to deliver tangible progress towards – and benefits from – application innovation and digital business. At least some of this results from a worldwide fascination with Generative AI and its anticipated potential to transform nearly any function it might apply to. Gen-AI offers significant potential for SMBs and midmarket firms to enhance their operations and drive innovation. By leveraging this technology effectively, these businesses can improve efficiency, productivity, and customer satisfaction.

techaisle 2024 top10 smb midmarket predictions

In 2024, SMBs and Midmarket business and technology leaders will maintain a practical perspective as they move into the digital future powered by AI. SMBs will invest in AI-infused, AI-embedded, tailor-made technology solutions to streamline operations and expand their customer base. To improve manageability, reduce complexity, and limit sprawl, pragmatism will overtake progressiveness. Technology choice and deployment complexity will create purchase inertia, empowering SMBs to seek suppliers capable of supporting a roadmap from the current state to a future-ready organization. SMBs will look for proof points in AI solutions that deliver tangible benefits within their environment. SMBs will adjust their own pricing strategies and implement cost-control measures. Labor shortages will prompt them to invest in employee training and retention initiatives to ensure smooth operations and efficiency. Additionally, SMBs will opt for proactive supply chain management and diversification strategies to minimize disruptions and exploit growth opportunities.

Here are Techaisle’s top 10 SMB and Midmarket predictions for 2024.

Anurag Agrawal

Dell GenAI: From Vision to Reality - Unlocking the Transformative Potential of Generative AI

The Dell Generative AI Portfolio exemplifies the company’s dedication to unlocking the transformative power of GenAI. With various innovative solutions, such as the Dell Validated Design in collaboration with NVIDIA for Model Customization and an open data lakehouse solution, Dell is equipping businesses with the tools they need to tackle the challenges of GenAI deployment. The Precision 7875 Tower workstation hardware launch and Dell APEX Cloud Platform for Red Hat OpenShift further highlight Dell’s comprehensive strategy. These developments not only streamline on-premises container management but also enable businesses to harness the capabilities of GenAI fully. Looking ahead, Dell’s ongoing efforts are poised to significantly influence a future where AI is integral to data-driven decision-making, creativity, and problem-solving, transforming the business landscape.

In January 2023, Dell acquired Cloudify, an open-source DevOps automation technology provider. Cloudify’s platform leverages AI to assist companies in automating their IT infrastructure and applications. Later, in August 2023, Dell acquired Moogsoft, an AI-driven IT operations analytics (AIOps) platform. Moogsoft’s platform employs AI to enable companies to identify and resolve IT issues more quickly and efficiently. These acquisitions of Moogsoft and Cloudify underscore Dell’s commitment to investing in AI and providing its customers with a broader array of AI solutions. Furthermore, Dell has formed partnerships with several others, including NVIDIA and Intel. These partnerships grant Dell access to the latest AI hardware and software, which it can utilize to develop and offer new AI solutions to its customers.

Periodically, groundbreaking technologies emerge that revolutionize our world. A few decades ago, personal computers (PCs) were the game-changers, enhancing efficiency and reshaping human experiences. This was followed by the iPhone in 2007. Today, GenAI is the technology in focus, showcasing its potential to transform business data interactions, customer engagement, and infrastructure management. However, to fully leverage this potential, it’s essential to have robust data foundations, well-structured infrastructures, and a comprehensive range of supporting services.

Dell’s portfolio is centered around providing supporting infrastructure products and services. With a broad range of GenAI solutions, Dell empowers businesses to run GenAI workloads across various platforms, including cloud environments, on-premises setups, and edge computing. The company has recently broadened its GenAI solutions portfolio by introducing Dell Validated Design in collaboration with NVIDIA for Model Customization. This includes professional services for strategy development and an open, modern data lakehouse solution. These solutions and services are designed to help businesses transform their workflows and processes throughout their GenAI journey. From data processing and model customization to strategic planning, Dell’s offerings are tailored to streamline operations for a more efficient and effective GenAI implementation.

dell ai solutions

Tailoring AI to Business Needs: Dell’s Validated Designs for GenAI with NVIDIA for Customizable Inferencing and Model Training

Anurag Agrawal

Webex By Cisco - Supporting Hybrid Work with New Capabilities

Hybrid work trends have emerged rapidly over the past year, changing how organizations approach collaboration. Not long ago, the hybrid mode of work was viewed as a luxury – a privilege only for employees who could manage their job from home on occasion. However, the pandemic compelled organizations to scramble for new ways to ensure business continuity, and Hybrid work transformed into a must-have from being a nice-to-have option. Organizations that fail to embrace this change and try to return to a 100-percent-office-based work strategy are at risk of falling short in productivity, talent retention, and much more. Amid the worldwide trend of ‘great resignations,’ organizations have been trying to find a balance between working from home and the office.

In a scenario where hybrid work is no longer a choice but a necessity, many organizations are already aware that they need to provide consistent technical support to employees across different locations to enable a hybrid work environment that is seamless, secure, and smart. Hybrid work requires more than just collaborative software; it requires advanced devices, robust security, dependable connection, and smooth networking—all of which must function in tandem. Furthermore, it requires a unified solution to avoid fragmented communication, additional IT administrative labor, and increased security concerns.

The Webex platform addresses all these essential aspects of hybrid work – where employees work and how they prefer to work. It offers several solutions that can be easily integrated with various pre-existing systems and ensure enterprise-grade security.

Read on learn about Webex, comparisons with Zoom, Microsoft Teams and Google Meet

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA