• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2022 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • 2022 SMB & MIDMARKET PREDICTIONS

    2022 SMB & MIDMARKET PREDICTIONS

    Top SMB & Midmarket Predictions for 2022
    READ NOW
  • 2022 CHANNEL PREDICTIONS

    2022 CHANNEL PREDICTIONS

    Top SMB & Midmarket Predictions for 2022
    READ NOW
  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    #SMB #MIDMARKET #UPPER MID-MARKET #CHANNEL
    LEARN MORE
  • NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • CLOUD RESEARCH

    CLOUD RESEARCH

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Delivering Connected Business
    LEARN MORE
  • SECURITY RESEARCH

    SECURITY RESEARCH

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    US SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • CHANNEL PARTNERS

    CHANNEL PARTNERS

    Transformation or Consolidation
    LATEST RESEARCH
  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization - Prologue and Epilogue
    DOWNLOAD
  • HYBRID WORK IS HERE TO STAY?

    HYBRID WORK IS HERE TO STAY?

    NOT SO FAST SAYS THE DATA
    ANALYSIS
  • SAAS RESEARCH

    SAAS RESEARCH

    US SMB & Midmarket SaaS Adoption
    LEARN MORE
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Why Vertical Specialization Matters for SMB Channel Partners

Most SMB channel partners are positioned as “your one-stop solution provider.” The approach – which one might refer to as “we sell IT stuff, and you need IT stuff, and we understand it better than you do, so buy it from us” – is likely to come under pressure in 2015. More successful SMB VARs would focus on understanding how technology is used within business processes. Processes in turn can be horizontal (e.g., content management) or vertical, specific to the needs of a particular type of business (e.g., construction project management). Understanding the connection between vertical processes and IT – the stuff a VAR might sell, the (cloud) stuff a VAR might broker, and the stuff the SMB client is already using – represents a kind of expertise that will support a long-term billable relationship between “trusted advisor” VAR and client, and that this kind of relationship will become more important than the capacity to deliver IT as a horizontal solution source.

Continue reading
  0 Comments

Dell Cloud Client-Computing – dealing head on with VDI complexity and cost for SMBs

VDI gets a bad rap because of cost and complexity but its utility in a mobility driven market segment cannot be underestimated. Although Techaisle's most recent SMB VDI adoption survey is still in the field, as per our last survey conducted in January 2014, the US SMB VDI adoption continues to increase. Techaisle's quantitative VDI/DaaS research shows that the SMB objectives in adopting either on-premise or hosted VDI/DaaS solutions revolved around mobility, application availability from anywhere and on any device, disaster recovery, centralized management and administration of end-point devices at the same time reducing costs. SMBs are recognizing the need to adopt virtualization within their businesses, however, Techaisle survey also shows that 56 percent of SMBs consider the technology complex to understand and implement.

Continue reading
  0 Comments

15 Predictions for 2015: SMB Channel Trends

Trends in the channel are felt throughout the IT ecosystem: they affect the pace at which new products gain market acceptance, play a role in determining which vendors rise and fall in market share, and have an enormous effect on the ability of small and even midmarket businesses to absorb new technologies and apply them successfully to business challenges. The epicenter of the trend impact is, of course, channel businesses themselves as they act as a key connection point in the IT product lifecycle.

What will we see in the channel in 2015?

Continue reading
  0 Comments

SMB Key Success Metrics for Collaboration solutions

Key success metrics for collaboration systems center on speed of response to customers/prospects and business decision timeliness and accuracy.

Techaisle’s global SMB survey results show that 42 percent of SMBs assess the success of collaboration solution initiatives in terms of improved speed of response to customers and prospects. In the SMB survey Techaisle asked respondents “which metrics does your organization use to measure the business benefits of collaboration technologies?”  Small and midmarket business responses to the question show that the success of collaboration systems is primarily gauged by improvements in response time to customers or prospects. However, this is where the similarity between small and midmarket businesses’ measurement of key success metrics for collaboration solutions stops.

b2ap3_thumbnail_success-metrics-300x150.jpg

Small business View

Apart of speed of response, 36 percent of small businesses report that conversation views, comments and topics are used to evaluate collaboration solution success; Techaisle believes that while this makes sense from a couple of perspectives (it provides an indication of system use/adoption, and metrics can be easily collected and compared), it does not make sense from an important standpoint of “does this metric measure an important business outcome?”

Techaisle believes that counting conversation views, comments and topics is a relatively weak success metric for collaboration systems, one that will gradually give way to measurements, like decision timeliness, that are tightly coupled with key business outcomes. Somewhat surprisingly, internal response times, that is, speed of response to employees, is also an important measurement criterion for small businesses with 20-99 employees.

Midmarket View

Decision accuracy, a key evaluation criterion, is rated as the second most important collaboration solution success metric by 43 percent of midmarket businesses and the third-most important by small business respondents. Midmarket businesses are also focused on decision timeliness, which strikes Techaisle as a reasonable measure of collaboration success.  

Further analysis of the midmarket data shows that speed of customer/prospect response is more firmly positioned than small businesses as the key determinant of solution success. Survey data also shows that midmarket businesses with 100-249 employees also view a reduction in the cost of collaboration as a key success metrics. This is interesting because it is the only employee size segment to include cost among the top three measures of collaboration solution success.

Techaisle Take

It is always difficult to measure the impact of technology, especially when that technology has a broad purpose, rather than a narrowly-defined technical objective. One can measure the impact of a faster processor, network or database in response time, even if one is uncertain of how to assess the business relevance of better response time. But what is the best way to evaluate the success of collaboration solutions that are deployed to create corporate information repositories, to connect geographically-dispersed staff, to improve innovation or teamwork, to overcome constraints on decision speed, and/or to address corporate mandates?

Techaisle believes that the survey findings, reported in 360 on SMB Collaboration Solutions Adoption Trends contain important messages for collaboration solution providers. Marketing material aimed at SMB business management should emphasize, in clear and measurable terms, how investment in a solution will improve the timeliness of responses to customers and prospects. The messaging should also include information (again, in clear and preferably measurable terms) on how a solution can enable better decision timeliness. And while cost is always important, survey data indicates that reduction in the cost of collaboration should not be a central facet of solution positioning. Instead, suppliers are urged to look for ways (via case studies, perhaps) to illustrate how better collaboration solutions leads to more accurate business decisions.

Related blogs:

34 percent SMBs want out-of-box Collaboration within SaaS/Cloud applications

SMB and Midmarket File Sharing & Collaboration Adoption to Grow by 52 percent

SMB Content Management & Collaboration Solutions Adoption: Seven Key Trends

  0 Comments

Search Blogs

Find Research

Blog Archive

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA