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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

WW Midmarket Hybrid Cloud penetration has reached 37 percent and 17 percent workload

Techaisle’s SMB and Midmarket Cloud adoption survey of 3200 midmarket firms and 3000 small businesses globally shows that hybrid cloud has been gaining momentum in small businesses, and is already entrenched in the mid-market firms. Hybrid accounts for 37 percent of cloud using mid-market businesses today, up 28% from 2018, and is expected to capture a lot higher proportion of new spending in the next one year. Midmarket firms are moving from public clouds to hybrid deployments with current hybrid workload at 17%, up from 12% in 2018. The current penetration is the highest in the US but planned usage is highest in Europe and Asia/Pacific.

There is no clear trend on the types of workloads on hybrid environments which shows that most deployments are very specific to a customer’s needs and application delivery partner’s expertise. Typical hybrid workloads include ERP, HR, CRM, finance, operations, IoT, analytics, AI, Machine Learning, SAP 4/HANA deployments, disaster recovery, critical event management, mass storage, cloud security and cloud database. Both Azure and AWS are being used by over 90% of US midmarket firms. Red Hat OpenStack is the preferred private cloud platform for 74% of US firms and Red Hat Cloudforms is the most used cloud management solution by 80% of US midmarket firms followed by VMware vRealize. Hypergrid, Morpheus, platform9 and Scalr are in low single digits. Ansible is being used by most channel partners for orchestration and automation.

Corresponding Techaisle survey with partners delivering cloud solutions to SMBs and midmarket customers reveals that Azure Stack is the most popular platform because of Microsoft’s proactive engagement, powerful and extensive Microsoft ecosystem as well as deep product portfolio. Google Anthos and AWS Outposts are picking up pace. Interesting trend is being seen from AWS partners who are beginning to use Google Anthos instead of AWS Outposts. These partners are not only working with AWS native solutions, but offering cloud solutions which are based around other cloud platforms like GCP, Oracle or Microsoft. Some of these partners prefer to use Anthos because they find it to be more of an open technology and AWS Outposts and can be easily implemented across other environments. It gives them a wider approach in terms of compatibility. They have to pay a fixed amount when using using Anthos which is variable with Outposts. None of the application delivery partners are using tools and technology from only a single vendor. The use of Open Source is dominant.

Another view of the data collected in the survey provides fascinating insight into the extent that midmarket cloud users are willing to align different delivery methods with internal requirements. Detailed analysis and segmentation of data reveals that there are pockets of demand (and overlap in these pockets) that exist for public, private and hybrid models in each segment.

Mid-market businesses
Looking at the mid-market segmentation, we see that larger firms are likely to employ multiple cloud delivery strategies. Overall, 51 percent rely on a single delivery approach for cloud, for example, 31 percent use only private. 29 percent of mid-market businesses use two different delivery approaches, with the most common being a combination of private and public models (but not in a hybrid setting). Firms in these overlap areas are not, on average, larger than those using a single delivery method, but they do face added complexity in that they tend to have more locations.

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Microsoft Azure is becoming Cloud platform of choice

Techaisle’s detailed survey on Hybrid Cloud Adoption trends covering small, midmarket and enterprise firms shows that although Amazon AWS has established its initial presence within the US businesses, Microsoft Azure is quickly becoming the cloud platform of choice.

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Microsoft Azure, a public cloud computing platform, is a growing collection of integrated cloud services that includes analytics, computing, database, mobile, networking, storage and web. Microsoft Azure initially focused strictly on PaaS but has now entered into IaaS market and launched a technical preview of Azure Stack, a platform designed to allow business to deploy an on-premise private cloud and manage a hybrid cloud environment. Microsoft Azure offers Hyper­-V-­virtualized multi-tenant compute with multi-tenant storage along with many additional IaaS and PaaS capabilities, including object storage and a CDN, Azure Marketplace which offers various third party software and services and Azure ExpressRoute that meets the colocation needs of various small and medium businesses.

The respondents for the survey were CIOs, CSOs, CTOs, VP of IT, Director of IT, Senior manager of IT as well as key business decision makers responsible or influential in adopting cloud platforms within their organizations.

Businesses cited many different reasons as to why Microsoft Azure is becoming a platform of choice.

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New Research – Enterprise Cloud Adoption Trends

The rigor in data collection, the depth in data analysis and the accuracy in forward looking insights that Techaisle brings in its small business & midmarket research has extended to enterprise. Techaisle’s US Enterprise Cloud Adoption Trends provides an in-depth and definitive look into the state of cloud adoption within large businesses.

  1. Only 18% of US enterprises have mature cloud adoption and are optimizing usages; 36% have a cautious approach to cloud. Smaller size large enterprises have reached maturity stage whereas larger sized enterprises have ad hoc approach to cloud
  2. In 92% of US enterprises, IT has a voice on the Board and helps drive the direction of the business rather than business deciding IT needs
  3. Top IT challenge is implementing new strategic IT applications to improve organization’s competitiveness; 74% believe that investments in cloud increases their competitiveness
  4. Greatest benefit of cloud is the ability to launch new products and services
  5. 61% want seamless integration with on-premise systems
  6. For 65% of US enterprises, security and regulatory compliance is the biggest challenge in developing strategies for cloud adoption
  7. In 60% of enterprises data sovereignty and privacy are preventing acceleration of cloud
  8. 75% of US enterprises have adopted Hybrid cloud but the largest penetration growth is expected in the use of public cloud
  9. 74% are using Amazon AWS but Microsoft Azure is not far behind at 65%
  10. 20% of US enterprises use all three types of cloud deployment – private, public and hybrid but the future looks very different

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The research deliverable covers several topics including:

  • Top 10 Enterprise IT challenges & business issues
  • Enterprise Cloud adoption maturity – ad hoc to mature
  • Greatest benefits of using Cloud
  • Factors driving cloud adoption strategy
  • Key attributes of a good cloud solution
  • Challenges in developing strategies for cloud adoption
  • Factors preventing Enterprises from accelerating cloud adoption
  • Current & Planned adoption of services, type of deployment & workloads
  • Current & planned cloud applications
  • Enterprise cloud best practices - hybrid cloud, hybrid IT
  • Enterprise cloud security best practices
  • Use of public cloud within enterprises
  • Benefits of Public Cloud adoption
  • Top drivers of Public Cloud adoption
  • Key challenges in implementing public cloud
  • Workloads being transferred to Public Cloud
  • Key Industry segments using Public Cloud services to derive its benefits
  • Types and brands of public Cloud platform being used - Amazon AWS, Microsoft Azure, Google Cloud, IBM SoftLayer
  • Comparative analysis of AWS, Azure, Google, SoftLayer
  • Influencing the Cloud buyer, mapping the buyer’s journey
  • Influencing the C-Suite

The Techaisle research contains a wealth of data that marketers can use to understand cloud adoption within the US enterprises and build IT buyer-centric marketing initiatives.

 

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