• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2023 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • CHANNEL PARTNER INFOGRAPHIC

    CHANNEL PARTNER INFOGRAPHIC

    2023 Top 10 Channel Partner Business Challenges, Marketing Priorities
    GET IT NOW
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    2023 SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    2023 SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • CHANNEL PARTNERS TRENDS

    CHANNEL PARTNERS TRENDS

    2023 Channel Partner Trends
    LATEST RESEARCH
  • NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    #SMB #MIDMARKET #UPPER MID-MARKET #CHANNEL
    LEARN MORE
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD
  • SAAS RESEARCH

    SAAS RESEARCH

    SMB & Midmarket SaaS Adoption
    LEARN MORE
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
3 minutes reading time (675 words)

Microsoft Azure is becoming Cloud platform of choice

Techaisle’s detailed survey on Hybrid Cloud Adoption trends covering small, midmarket and enterprise firms shows that although Amazon AWS has established its initial presence within the US businesses, Microsoft Azure is quickly becoming the cloud platform of choice.

techaisle azure adoption blog resized

Microsoft Azure, a public cloud computing platform, is a growing collection of integrated cloud services that includes analytics, computing, database, mobile, networking, storage and web. Microsoft Azure initially focused strictly on PaaS but has now entered into IaaS market and launched a technical preview of Azure Stack, a platform designed to allow business to deploy an on-premise private cloud and manage a hybrid cloud environment. Microsoft Azure offers Hyper­-V-­virtualized multi-tenant compute with multi-tenant storage along with many additional IaaS and PaaS capabilities, including object storage and a CDN, Azure Marketplace which offers various third party software and services and Azure ExpressRoute that meets the colocation needs of various small and medium businesses.

The respondents for the survey were CIOs, CSOs, CTOs, VP of IT, Director of IT, Senior manager of IT as well as key business decision makers responsible or influential in adopting cloud platforms within their organizations.

Businesses cited many different reasons as to why Microsoft Azure is becoming a platform of choice.

Chief among them are its capabilities including PaaS, .Net, product portfolio, integration and strong customer relationship:

  • Strategic cloud IaaS provider: Microsoft's brand, existing customer relationships, history of running global-class consumer Internet properties, deep investments in engineering, and aggressive roadmap
  • Integrated IaaS and PaaS components: Microsoft Azure encompasses integrated IaaS and PaaS components that operate and feel like a unified whole
  • Focus on innovation: Microsoft has been rapidly rolling out new features and services, including differentiated capabilities. It has a vision of infrastructure and platform services that are not only leading stand-alone offerings, but also seamlessly extend and interoperate with on-premises Microsoft infrastructure
  • PaaS Capabilities: Azure provides stronger PaaS capabilities which provides application developers with the environment, tools, and building blocks that they need to rapidly build and deploy new cloud services. With Azure PaaS, much of the infrastructure management is taken care of behind the scenes
  • Integration with existing software: Azure’s other areas of strength integrating its platform with its existing products, which are widely used in the enterprise. Examples often cited are Office 365 or Microsoft’s Hyper-V platform’s integration with Azure allowing businesses to create a hybrid cloud
  • Strong Customer relationship: Microsoft has been selling into the enterprise market for decades, so it has great link with many customers. Azure sales teams leverage that advantage by offering discounts in long-term Enterprise Agreements
  • Enterprise Agreement: If an organization already uses Microsoft software, then it likely has the ‘Enterprise Agreement’ with Microsoft. The Microsoft Enterprise Agreement offers the best value to organizations with 250 or more users or devices that want a manageable volume licensing program that gives them the flexibility to buy cloud services and software licenses under one agreement
  • .NET Compatibility: Azure’s compatibility with the .NET programming language gives Microsoft a clear upper hand over AWS and the rest of the competitors. For several businesses that use .NET based enterprise apps, Azure is the obvious choice
  • Ease of use: Microsoft’s services are integrated, easy to use, and offer an array of industry standard solutions in its Azure Marketplace
  • Advantage to Start-ups: Enrolling in Azure allows users to take benefits of Microsoft BizSpark program. It provides startups to use tons of useful, free software and learning resources to help their business
  • Security Offerings: Azure has been designed based on Security Development Lifecycle (SDL) which is an industry leading assurance process. Microsoft was the first Cloud vendor to be approved by the European Union’s data protection authorities. It was also the first to embrace the new international standard for Cloud privacy, ISO 27018
  • SLAs: Microsoft guarantees that any change to its service-level agreement (SLA) will be announced 90 days in advance. Its service health dashboard has a 60-day review; AWS’s is about half that

More details for the report coverage & deliverable (priced at only US$1500 for a limited time) can be found here

techaisle us business hybrid cloud adoption report cover resized

Dell VDI chief strategist on SMB market penetratio...
New Research – Enterprise Cloud Adoption Trends
Comment for this post has been locked by admin.
 

By accepting you will be accessing a service provided by a third-party external to https://techaisle.com/

Search Blogs

Find Research

Blog Archive

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA