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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Wildix – an SMB-focused UCC firm you have never heard of – but you should

Founded by brothers Steve and Dimitri Osler in 2005 in Italy, Wildix created the industry's first browser-based Unified Communications and Collaboration (UCC) solution for small and medium enterprises with between 50 and 1000 employees. Deriving 100% revenue from its 1000+ certified channel partners, Wildix grew by 32% YoY with MRR at +274%. Its UCC solution is accessible with a simple click from a browser or via a smartphone App. The solution with webRTC technology has multiple integrations, native encryption, and proprietary hardware to deliver high-quality sound and video.

Techaisle's SMB and the midmarket survey show that Unified communications and collaboration are an IT priority for 68% of SMBs in the 50-1000 employee size segment. Unified communications adoption is likely to increase by 129% in 2021. Although there has been a high percentage of adoption and usage of individual components of communications and messaging, the adoption has been low when combined in one service. It has been a domain of midmarket businesses. Unified communications within small businesses has many inhibitors. At the top of the list are overall cost, lack of IT staff to manage, and lack of interoperability with other on-premise and cloud systems. Besides, similar to most other daily-use technologies, unified communications adoption suffers from internal staff resistance to learn and use. Adopting UCC solutions, like the adoption of most technology solutions, starts with a point of business pain: how can suppliers address an issue that impedes SMB business success.

Wildix is in the right market segment, with the right solution, at the right time. However, WebRTC is not a rarity anymore. Wildix may have been the pioneer, but almost all communication solution providers use WebRTC, including Wildix's main US competitors, Vonage and RingCentral. Wildix focuses on its positioning, not based on products, pricing, and features, oriented towards SMB business issues. It is a conscious shift from being features-oriented to value-oriented, which means understanding business problems, designing profitable solutions, and delivering the value that matches the SMB customer's business issues.

As a result, Wildix is becoming a sales-oriented unified communications solution and has created "boosters" for each step of an SMB's buying journey with a mission to sell growth, revenue, and productivity. All three are the top SMB business issues as per Techaisle's latest global survey. Wildix has over fifty integrations, including sales solutions such as Salesforce, Zoho, SugarCRM, Microsoft Dynamics, Teams, Poly, Freshdesk, HubSpot, InfusionSoft, SAP, and Zendesk.

Over the last year, Wildix has "invested 125,000 person-hours of over 80 developers, QA engineers, and UX specialists in launching new and enhanced products to improve its positioning in the market. WebRTC KITE, Wizyconf, Wizywebinar, x-bees, and x-caracal form the centerpiece of Wildix's sales-oriented UCC solution. The objective is to help SMBs convert strangers into customers turning any website into the core of an SMB's sales efforts.

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SMB-Midmarket Digital Transformation fast-forwarding adoption of several technologies

Pandemic has changed how businesses operate, employees work, customers purchase and goods/services get delivered. This has also changed how small and midmarket firms are evaluating their core, cloud and edge technology needs to address their accelerated digital transformation objectives of cost efficiencies, operational excellence, innovation, business growth, organizational empowerment and customer intimacy. Clearly, core infrastructure has evolved to meet future digital transformation demands, but the question is how are small businesses and midmarket firms planning to adopt forward-facing solutions, like Artificial Intelligence, 5G, AR/VR, IoT, analytics and several others. There is a general sense within the SMBs that these advanced solutions will increase insight into and control over key aspects of their business operations and deliver benefits in different ways and to different ends.

Remaining true to the core belief of tracking the future of SMBs and channel partners, Techaisle studied global SMBs to determine future, planned and likely adoption patterns of several technology areas. The study of SMB and Midmarket digital transformation trends identified top 15 technology categories where the adoption growth rates will likely be highest in the next six months to a year. There are some surprises, for example, chatbots (for customer responsiveness), 5G (for enhanced mobility), open source (for cloud management, modernization and lower TCO), AI (for customer experience, security, operations) and several expected, for example, SD-WAN, HCI, WVD/VDI/DaaS and UCaaS.

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