Techaisle Blog

While Google Cloud Next offered a flurry of AI announcements, Google Workspace emerged as the surprise star, particularly for small and mid-sized businesses (SMBs) and midmarket firms. Google Workspace stole the show for SMBs. Here's what grabbed my attention:

• Video Made Easy with Google Vids: Powered by Google’s AI technology Gemini, Google Vids is a game-changer for SMBs in creating professional videos. Imagine a Recording Studio experience with a massive library of stock footage, music, and GIFs at your fingertips. AI-powered editing removes unwanted noise, ensuring pristine audio quality. Seamless video sharing and collaboration within Workspace eliminate email ping-pong, empowering teams to work together securely.
• Vertex AI Meets Workspace: This integration unlocks a treasure trove of possibilities for SMBs. With over 130 pre-built AI foundation models, SMBs can build custom solutions to automate complex workflows, which translates to significant time savings, improved access to relevant data, and a productive workforce. This means more time for strategic planning and less time spent on repetitive tasks, enhancing accessibility to pertinent data and improving the employee experience. The integration equips SMBs to take control of their workflows and focus on what matters.
• Supercharge Meetings with the Gemini Meet Add-on: For $10 per user per month, the meeting experience can be elevated with features like "Take Notes for Me," "Translate for Me" (supporting 69 languages!), and studio-quality audio and video. Plus, adaptive audio ensures clear communication even in impromptu laptop-based meetings. This add-on is perfect for space-constrained SMBs and is a significant productivity booster.
• AI Boosts Chat Productivity: Gemini in Chat is an intelligent sidekick. Gemini is there whether one needs answers from across the web, summaries of lengthy documents, or a helping hand sorting through emails and chats. It even helps craft the perfect tone for messages and prioritizes conversations based on the most frequent contacts and urgent tasks. And for those quick collaborations, Huddles in Chat offers a one-click meeting experience. Did I mention interoperability with Slack and Teams, allowing for effortless collaboration across different messaging services?
• Enhanced Security with the New Gemini Security Add-on: For an additional $10 per user per month, businesses can bolster their Workspace security with advanced AI features. These include data classification and integrate seamlessly with existing Data Loss Prevention (DLP) controls. Additionally, privacy-preserving customer-specific AI models provide an extra layer of protection for sensitive data.

According to Techaisle's survey data of more than 2100 SMBs, one of the top five priorities for 2024 is to enhance and invest in collaboration solutions, and 87% plan to increase usage in 2024. Implementing a uniform collaboration solution that can function smoothly on all employee devices is also a challenge for 24% of SMBs.

In an era of globalization, businesses often pursue economies of scale and standardized solutions. Zoho, a global software behemoth with Indian origins, is carving a distinctive path. It has embraced a unique business strategy known as “transnational localism.” This approach intertwines global connectivity and local grounding, fostering local economies while partaking in the exchange of knowledge and culture. Transnational localism, as defined by Zoho, is a decentralized strategy that harnesses the benefits of a global scale while maintaining deep roots in local communities. It transcends the conventional “think global, act local” mantra, offering a more nuanced and influential method to tackle today’s complexities. This strategy is implemented through a tripartite approach:

• Developing a Global Technology Stack: Zoho creates its software products suite, ensuring total control and adaptability.
• Empowering Local Teams: Zoho sets up regional offices staffed with local talent, enabling them to tailor solutions to specific market requirements.
• Prioritizing Local Communities: Zoho invests in local talent development, infrastructure, and social initiatives, nurturing a sense of collective responsibility and growth.

Transnational localism strikes a balance between global outreach and local engagement. It involves establishing offices in less affluent locations globally, injecting investment, expenditure, and job creation into these areas. The company stays globally connected, not just digitally, but also through a shared ethos and culture, while remaining locally anchored.

Zoho’s CEO, Sridhar Vembu, characterizes transnational localism as a strategy that sources talent from regions often neglected by other companies. These are typically areas experiencing talent emigration, leading to hollow communities. Zoho strives to reintroduce opportunities into these regions, commonly drained into urban centers.

Beyond the Numbers: Real-World Examples

Zoho’s dedication to transnational localism extends beyond mere theory. It has actualized this philosophy by setting up a global network of over 25 offices in rural areas. Many IT suppliers overlook these locations for opportunities compared to their metropolitan counterparts. For instance, Zoho has an office in McAllen, Texas, with nearly 150,000 residents within a metropolitan area housing over a million people.

Another notable instance is Tenkasi in India, where Zoho inaugurated its first rural office. Despite being a city of nearly 100,000 people, Tenkasi is considered rural compared to India’s major metropolitan areas. In Tenkasi, Zoho operates a remote farm and an elementary school, both flagship initiatives in its rural revival strategy.

Zoho demonstrates its commitment to social responsibility in several ways. It has invested in rural India through its "10,000 Schools" program, which bridges the digital divide by providing digital infrastructure and training to schools. Additionally, Zoho empowers local communities by establishing offices in smaller towns across the US and Europe, fostering diversity and creating local job opportunities. Finally, Zoho tailors its product suite to specific market needs, showcasing its commitment to global inclusivity by respecting cultural and regulatory contexts.

The Impact on Zoho's Business: A Multi-Faceted Success Story

Transnational localism has significantly influenced Zoho’s business, propelling its remarkable growth. By the end of 2021, Zoho had amassed 500,000 customers, over 70 million users, and 40,000 customers on Zoho One, a product launched in 2017. One of these customers had 32,000 employees utilizing Zoho One. Fast-forwarding to 2024, Zoho’s customer base has expanded to over 750,000, with over 100 million users across 150+ countries.

Focused on growth and committed to new solutions that expand business horizons – the SMB market is on the brink of a multi-year growth trajectory.

They are here - Techaisle's annual SMB, Core Midmarket and Upper Midmarket Top 10 IT Priorities, IT Challenges, and Business Issues infographics, 13th year of Techaisle tracking at a WW level, and is sought after by IT vendors, channel partners, and media. Techaisle surveyed nearly 5000 SMBs and Midmarket firms, quota sampled to ensure adequate coverage of four small businesses (1-9, 10-19, 20-49, and 50-99 employees), three core midmarket (100-249, 250-499, and 500-999 employees) and two upper midmarket (1000-2499, 2500-4999) segments. As a result, the data represents a robust and reliable sampling of the market segment for IT products and services.

Techaisle surveys thousands of small and midsized businesses (SMBs) to understand technology imperatives and directions. The annual survey establishes context by asking respondents to identify their top business goals, technology priorities, and IT challenges for the upcoming year.

Redefining the art of the possible

The SMB market is a study in contrasts: the tension between boundless aspiration and a constrained reality. However, data shows that a market that has mastered the cloud and is excited by AI will dedicate itself to growth in 2024.

2024 will focus on metrics, not manuals, resulting in the rise of customer-centric channel strategies. The year will also center around data, not dials, and the imperative of winning in the new era of AI, partner collaboration, and ecosystem commerce. The partners will be compelled to move from silos to symphony by orchestrating the ecosystem to meet customer demands for AI and as-a-service. The Techaisle channel survey shows that the partner community members are searching for a roadmap to success. That roadmap will vary across partner models, as will the opportunities and requirements for suppliers. This shift will be driven by the rise of AI and ROI, which have made prioritizing metrics that align with business outcomes essential. Once again, vendor disintermediation will be real. The reseller channel will be under pressure as it explores different business models, product mixes, and strenuous demands for new skills and service capabilities. Techaisle partner predictions rely on extensive research with over 5000 partners leveraging a panel of over 300K partners. Here are the top 2024 top 10 channel partner predictions.