• SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
    LEARN MORE
  • ARTIFICIAL INTELLIGENCE

    ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CHANNEL PARTNER RESEARCH

    CHANNEL PARTNER RESEARCH

    Channel Partner Trends
    LATEST RESEARCH
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2024 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    LEARN MORE
  • CHANNEL INFOGRAPHIC

    CHANNEL INFOGRAPHIC

    2024 Top 10 Partner Business Challenges
    LATEST RESEARCH
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    SMB & Midmarket Predictions
    READ
  • 2024 TOP 10 PREDICTIONS

    2024 TOP 10 PREDICTIONS

    Channel Partner Predictions
    READ
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • FUTURE OF PARTNER ECOSYSTEM

    FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
    DOWNLOAD NOW
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
    LEARN MORE
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
    DOWNLOAD

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.
Anurag Agrawal

Dell PCaaS offering differentiating itself with VMware integration

It is understandable that Dell’s PC-as-a-Service offering’s initial target segment is 500+ PC organizations which have sophisticated PC life cycle needs. However, judging by the number of inquiries Techaisle is getting in addition to its most recent survey, there is an untapped potential within the SMB and specifically midmarket segment. If 500+ PC is the cut-off then only 9% of US midmarket firms would qualify. If the threshold is lowered to 250+ PCs then 32% of US midmarket firms would open up as potential target segment. Stretching the statistics to 100+ PCs threshold, the total available market suddenly jumps to 56%. Midmarket is a huge opportunity, and the good thing with midmarket is that it is a whole lot less painful to move 250 to 500 PCs from Windows 7 to Windows 10 than it is to move 150,000. And they are less likely to be having a heterogenous PC environment.

Techaisle research shows that there are three key factors that make PCaaS a compelling value proposition for the midmarket firms.

  1. Alignment with financial objectives with access to latest & advanced PC devices
  2. Access to needed support services freeing up internal IT
  3. Providing better control and manageability

A fourth point key point (a kicker and a key Dell differentiator) is added because of Dell and VMware becoming one company. Techaisle study shows that most midmarket firms are not yet aware about integration with VMware Workspace ONE, an integrated platform powered by VMware AirWatch and its inherent advantages. Because Dell and VMware are one company, Dell has been able to integrate AirWatch, a unified endpoint management technology, and the Dell Client Command Suite and extend PC management capability all the way down into the firmware and BIOS level of Dell PCs. This easily enables a single pane of glass through which IT can push policies, apps, lock-down, wipe and back up data.

Let us drill down into each value proposition and how Dell Technologies is differentiating itself.

Anurag Agrawal

Which IT security supplier is top of mind for SMBs

The security vendor landscape is one of the most diffused in the IT industry. Within the past 6 months Techaisle has received press releases and briefing requests from more than 60 different suppliers. Despite the incredible diversity of prospective suppliers, though, small businesses and midmarket firms are largely focused on the same handful of security technology suppliers. Symantec, Trend Micro and McAfee rank among the top three security solution vendors in SMB segment. It appears that with security, brand leadership extends throughout the SMB market, with suppliers who are well-positioned in the small business or midmarket community tending to be strong in the other segment as well. This statement does not necessarily mean that overall leadership will extend into the myriad niches that are apparent in the market. What it does mean, though, is that suppliers addressing specific niches will need to develop convincing positioning statements explaining how their niche solutions extend and integrate with products available from the overall market leaders.

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA