• SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    #SMB #MIDMARKET #CHANNEL
    LEARN MORE
  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Delivering Connected Business
    LEARN MORE
  • SECURITY RESEARCH

    SECURITY RESEARCH

    SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    US SMB & Midmarket Managed Services Adoption
    LEARN MORE
  • CLOUD RESEARCH

    CLOUD RESEARCH

    SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • CHANNEL PARTNERS

    CHANNEL PARTNERS

    Transformation or Consolidation
    LATEST RESEARCH
  • COVID-19 IMPACT

    COVID-19 IMPACT

    on CHANNEL PARTNERS
    FULL ANALYSIS
  • COVID-19 IMPACT

    COVID-19 IMPACT

    on SMB IT Spend Growth Rates
    FULL ANALYSIS
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2020 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • 2020 SMB PREDICTIONS

    2020 SMB PREDICTIONS

    Top 10 SMB & Midmarket Predictions for 2020
    READ NOW
  • 2020 CHANNEL PARTNER PREDICTIONS

    2020 CHANNEL PARTNER PREDICTIONS

    Channel Partner Predictions for 2020
    READ NOW
  • NEW SMB CUSTOMER RESEARCH

    NEW SMB CUSTOMER RESEARCH

    PC and software purchasing trends
    LEARN MORE
  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization - Prologue and Epilogue
    DOWNLOAD
  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
    LEARN MORE
  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
    LEARN MORE
  • SAAS RESEARCH

    SAAS RESEARCH

    US SMB & Midmarket SaaS Adoption
    LEARN MORE
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
3 minutes reading time (536 words)

Global SMB and midmarket digitalization appetite fast-tracking deeper use of SaaS

Global SMB SaaS survey adoption data shows that 68% are already using more than 5 SaaS categories with numerous SaaS applications in each category. SMBs’ immediate and long-term plans (spanning 6 months – 1 year) shows that 80% are planning to expand their scope of SaaS adoption and may likely add applications in 5 to 10 SaaS categories.

The increase in SaaS adoption will result in US$76B in global SMB SaaS spend in 2021. Despite the pandemic, due to more reasons than one can imagine, global survey data of 4700 SMBs shows that the year 2020 will see SaaS spend growth of 19% over 2019. Asia/Pacific and Western Europe regions will see the largest adoption and spend growth rates as compared to the US.

The increase in SaaS spend and adoption is fueled by acceleration in customer-focused, vertical/line-of-business applications, productivity and collaboration applications. By far, the biggest adoption jump is and will be in the vertical-focused apps - a reason why Microsoft in its latest Inspire event made a case for partners to increase their marketing and deployment initiatives for vertical/line-of-business SaaS applications.

techaisle ww smb saas adoption segments

The deepening force of SaaS within the global SMB market cannot be taken lightly. The scope of SaaS impact mirrors the scope of activity in the SMB business itself. SaaS is being meaningfully applied to IT operations, to core business functions and to customer-facing tasks. Data collected by the Techaisle survey supports the argument that SaaS adoption follows a pattern, moving from automation of individual tasks to automation of tasks connected within a process to automation of all functions within a particular department/activity area. Initial adoption is usually scattered across tasks that are individually important to business operations. As SaaS becomes more firmly entrenched as a means of delivering business functionality, adoption patterns support the notion that SMBs look to automate related tasks, and ultimately, to improve overall automation levels within a department.

Data illuminates a fascinating insight which indicates that there is merit in continuing to accelerate SaaS adoption or risk being left behind. SMBs in the 16-20 SaaS category segment are truly using SaaS for business agility by weaving SaaS solutions across most of their core processes and application areas. At the same time, they are also using SaaS to support development of new business initiatives which includes – entering new markets, improving business growth, creating innovative products and services and driving customer intimacy. On the flip-side are the SMBs which have been slow adopters of SaaS solutions are also using SaaS for some of their core processes but are shying away from using SaaS for new business activities. It can also be said that a large percent of these < 5 SaaS solution segment SMBs have very few processes. The link between increasing experience with/use of SaaS and accelerating strategic impact is supported – powerfully – by data demonstrating that increased use of SaaS leads directly to increased positioning of SaaS as a means of supporting core business processes and launch of new business activities.

Quoted research

Techaisle 2020 US SMB & Midmarket SaaS Adoption trends survey report
Techaisle 2020 Europe SMB & Midmarket SaaS Adoption trends survey report
Techaisle 2020 Asia/Pacific SMB & Midmarket SaaS Adoption trends survey report

SMB-Midmarket Digital Transformation fast-forwardi...
Lenovo Managed Services for SMBs - Designed to opt...

Search Blogs

Find Research

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA