In 2013, during my presentation at an Intel offsite in Chandler, Arizona, one of the topics of discussion was 2-in-1, demand for which was tepid. Techaisle research had shown that PC OEMs marketers had done a good job of building initial awareness for the devices. With the notable exception of micro and very small businesses, awareness of 2-in-1s was relatively high. What was not high, was consideration and purchase preference for these devices. For two hours I presented arguments, supported by research and analysis as to why the 2-in-1 market demand was forecast to low for several years.