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Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Nine key channel partner and ecosystem trends

IT adoption has become more diffused. The explosive growth in non-IT management control over IT decisions, which changes the buying point and jeopardizes the value of the channel’s IT relationships, is the change that signals the dawning of the inflection point. The IT channel is changing permanently and in ways entirely different from what we’ve seen in the past. In the same way that “cloud” refers to an extensive range of very different IT models and deployments, “the channel” is becoming a generic phrase that describes a set of business approaches that is increasingly specialized and fragmented. Techaisle’s in-depth channel partner and ecosystem research show nine key trends.

 techaisle channel partners nine key trends

 

 

Channel partners are being challenged in new ways.

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