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TRUSTED RESEARCH | STRATEGIC INSIGHT
SMB. CORE MIDMARKET. UPPER MIDMARKET. ECOSYSTEM
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Trusted research and strategic insight decoding SMBs, the Midmarket, and the Partner Ecosystem.
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Managed Services
Posts
Active Authors
The Identity Profit Stack: How Cisco’s Secure MSP Center Turns the SMB Security Imperative into Recurring Margin
18 August 2026
Lenovo's Estate Advantage: What the World Cup Proved and the AI PC Debate Keeps Missing
10 August 2026
US$1.667 Trillion: WW SMB and Midmarket IT Spend in 2026
24 July 2026
Cisco IQ: Repricing the Economics of Infrastructure Support
10 June 2026
Salesforce Agentforce IT Service – The Shift from Managing Tickets to Reasoning Resolutions
16 February 2026
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Edge
Posts
Active Authors
Lenovo's Estate Advantage: What the World Cup Proved and the AI PC Debate Keeps Missing
10 August 2026
Cisco IQ: Repricing the Economics of Infrastructure Support
10 June 2026
The Midmarket Hardware Supercycle Is Not a Refresh. It Is a Rearchitecture.
06 May 2026
Salesforce Agentforce IT Service – The Shift from Managing Tickets to Reasoning Resolutions
16 February 2026
Interwork 2.0: The Agentic Future of Connected Business
21 January 2026
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Infrastructure
Posts
Active Authors
Lenovo's Estate Advantage: What the World Cup Proved and the AI PC Debate Keeps Missing
10 August 2026
US$1.667 Trillion: WW SMB and Midmarket IT Spend in 2026
24 July 2026
The Midmarket Is Buying Hardware to Escape Software
11 July 2026
The SMB Datacenter Has Split Into Two Markets. Your Go-To-Market Has Not Caught Up.
06 July 2026
Cisco IQ: Repricing the Economics of Infrastructure Support
10 June 2026
View All Posts
Buyers Journey
Posts
Active Authors
AWS Marketplace and the Composed Shelf: What Agentic Procurement Changes for ISVs and the Channel
04 August 2026
US$1.667 Trillion: WW SMB and Midmarket IT Spend in 2026
24 July 2026
Interwork 2.0: The Agentic Future of Connected Business
21 January 2026
2026 Top 10 SMB Business Issues, IT Challenges, and Tech Priorities
10 January 2026
The Industrial Revolution of AI: Why Lenovo’s Strategic Stake in Inferencing Matters More Than the Specs
07 January 2026
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Digital Transformation
Posts
Active Authors
The Architecture of Autonomy: How Zoho’s Agentic Infrastructure and Partner Ecosystem are Rewiring the Upmarket Enterprise
27 February 2026
Salesforce Agentforce IT Service – The Shift from Managing Tickets to Reasoning Resolutions
16 February 2026
Shadow AI, Dirty Data, and the Quiet Revolution in the Core Midmarket
11 February 2026
Interwork 2.0: The Agentic Future of Connected Business
21 January 2026
2026 Top 10 SMB Business Issues, IT Challenges, and Tech Priorities
10 January 2026
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