Techaisle Blog

We at Techaisle just completed a large 10 country survey of SMBs. I will showcase interesting data from that study from time to time. One of the key things the data reveals is that small businesses are very likely to drive Netbook sales in the coming months. There are two things that the data reveals

1. SBs in emerging markets are particularly interested in acquiring netbooks

2. SBs with > 20 employees show higher purchase intent than smaller SBs

The last point is particularly interesting because while the Netbook was conceived as a low cost consumer device, it is being rapidly adopted by businesses. This has several implications

- There is significant latent demand for a low cost ultra-mobile device in business markets

- The lines between "consumer" and "business" devices in the mobile computing world are clearly blurred. Thank the Blackberrys and the iPhones for that. Any distinction now is typically propagated by device manufacturers to avoid potential cannibalization of existing products

- Computing is no longer defined solely by "Intel/AMD + Microsoft + Google". While these players remain dominant, there is a lot of entropy in this eco-system now. nVidia is spreading its wings with the Tegra chips for mobile devices and GPU based processing (already available in the MacBook Air).

While a lot of applications on these new devices will likely be purely consumer oriented, there is no doubt that the creativity of software developers will lead to interesting applications for the business world as well. For example, Tegra chips deliver 1080P HD video - a boon for consumer devices but no doubt business users could use it for HD videoconferencing and other applications.

For small businesses it will invariably mean more choices for computing on the go. Ultimately though the decision to use one device over another depends upon the applications available once the initial excitement and hype of a new user experience has waned. So while these devices will be battlegrounds, the defining battles will largely be between software companies.

More information about the survey can be found here

Abhijeet Rane

This email address is being protected from spambots. You need JavaScript enabled to view it.

Qualcomm and Freescale today amnounced plans to launch "Smartbooks" - a family of internet connected devices. The name is an obvious attempt to distance themselves from the Netbook category. So what are smartbooks? The primary function is to connect to the internet. The cost Qualcomm claims will be lower than Netbooks. The battery life will be longer. They will run a Linux based OS as opposed to Windows XP or Windows 7.

But is there really a market for all these devices? or are vendors segmenting the market so finely that each segment is a mere sliver? Let us consider the full spectrum of mobile devices today from smartphones to notebooks.

As shown in the chart, the space in the lower left quadrant copmprising of smartphones, smartbooks and netbooks is a key competitive battleground with potentially Netbooks getting squeezed. while both smartphones and netbooks exposed a latent need for lighweight mobile computing devices, how that space consolidates is too early to tell.

One things is clear though - the traditional business computing space is not likely to be cannibalized by these devices for two reasons

1. These devices will likely be used in addition to traditional notebooks. Further these devices (netbooks excepted) will not be running Windows which is a major problem for business adoption

2. The impending release of ULVs or ultra low voltage processors will lead to lighter business PCs running industry standard OSs (Windows)

Fighting for a slice or a sliver?

Whether or not these devices will succeed depends largely on the appetite for consumers and businesses to adopt multiple devices. Given the overlap in functionality buyers will be hard pressed to make choices about which device suits them the best. Currently smartphones and netbooks have the greatest momentum. At techaisle we believe that smartphones will win. The scenario where a smartphone such as an iPhone or an Android based phone get paired with a large screen and a keyboard is an intriguing one and could well destroy the opportunity for other types of devices. Even if that doesn't happen, the market appears poised to fragment as more devices appear. While that may increase the size of the pie, vendors could be left fighting for slivers rather than slices.

Abhijeet Rane

This email address is being protected from spambots. You need JavaScript enabled to view it.

Value Shift – It’s a broad term describing a directional shift within an industry. Every industry goes through such shifts periodically. Most of the time such shifts create new challenges and new opportunities. The impact is almost always big – industries re-structure, leaders fall and new leaders are born. Value Shifts rarely occur as a result of a single phenomenon. They are more akin to little ripples that build to a tsunami.

The computing industry has seen its share of value shifts over the last 3 decades – perhaps more rapidly than any other industry. That’s what makes it so exciting! I believe that we are poised for another such shift. It’s not about the Internet, Web 2.0, SaaS or Cloud Computing – these are merely ripples at the end of the day. The emerging Value Shift is about Device Independence.

The computing industry to date has largely been dependent upon PCs. In other words, the industry’s fortunes were tied to the adoption of that one single class of device. Everything else flows from that. Microsoft made the most of it earning billions as did others – including Google. But that dependence appears to be breaking down. I am constantly intrigued by two things these days – the phenomenal success of the iPhone and the current rage in PCs – Netbooks. After all, having spent the last 20 years tracking an industry where speeds, feeds and computing power have ruled, how does one explain people (in droves) buying a lower power platform with shrunken keyboards and screens? iPhones let you view the same websites and web applications that you access from Netbooks, notebooks and desktops. The experience from a usability standpoint is different for any individual device, but you can access the same information. And it’s not limited to websites and web apps. You can use any number of free products to access your PC using an iphone (read about it here ). In other words device independence.

The “Information Fabric”

Padmasree Warrior, the CTO of Cisco puts forth a compelling prediction – the emergence of an “information fabric”. I believe it. The fabric can be defined in many ways and a many levels – from the lowest level network protocols to the highest level where information is consumed by individuals and corporations. Most importantly, the information fabric, I believe, will not limit itself to allow consumption and utilization of information by a single device or even a class of devices. Instead it will enable consumption by a whole range of devices leveraging the unique user experiences of each device.

The Ripples that Matter

It’s not difficult to see the key technologies that are driving this Shift. Of note are continued advances in virtualization and remoting where performance and user experience is improving rapidly. But also worth noting are storage technologies that are becoming common to different kinds of devices – specifically flash storage, whereas in the past application performance was somewhat dependent on type of storage used. The commonly understood technologies impacting bandwidth, throughput improvement, network capacity, data center optimization also continually push us towards device independence.



It’s All About Productivity

Ultimately the move towards device independence is about productivity resulting from the freedom to use the device that best suits the work environment at any given point is time (a smartphone, a PC, a Netbook or even a Kindle). A lot of pieces need to fall into place and getting to true device independence will take a long time but there is no doubt that the ripples that started this value shift are transforming into a Tsunami.

Abhijeet Rane
This email address is being protected from spambots. You need JavaScript enabled to view it.

There's been a lot of talk and blogging about communities being central to people on the web. The web, pundits say is changing from one of passive consumption to a participatory (I hate the word "interactive") experience. A lot of web x.0 sites such as Diggit, MySpace, facebook are exactly about that. Despite the talk and clear evidence marketing departments are mired in traditional approaches that do not directly address the power of Value Based Communities. Lets just call them VBCs for simplicity. I believe that these marketers ignore communities at their own risk. So what are VBCs and why are they important? Its easy to define a VBC - a community that comes together as a result of shared beliefs. Those beliefs could range from an interest in saving the environment, a love for dogs (or other animals), a passion for astronomy and so forth. Communities have existed throughout evolution. The first community was drawn together with a common belief in survival resulting in early instances of prehistoric man hunting in groups and forming families. Communities then are the basis of existence! indeed great changes have come about as a result of communities being created along shared values - The creation of America being a prime example. But enough about history. What about today? What role do communities play and why are they ever more relevant? One has only to witness the current election where Obama's message of "Change" is creating a voter community sharing a common belief and value that change is essential in government (Politicians in my view have been consummate marketers to creating and pandering to communities). It is amazing then that so few marketing efforts focus on understanding and mining the power of communities engaging instead in traditional marketing efforts. Market research in particular tends to fall short in this respect. Here are some reasons why marketers should actively focus on VBCs

1. Shared values = MOTIVATION: Every marketer seeks to understand what motivates a customer. Values are the strongest form of motivation that spurs action

2. Community = ACTION: A community comes together for the purpose of taking action, driven by a set of values. All communities without exception can clearly identify their purpose and values. Conversely, communities that cannot do so eventually fracture and fade away or give rise to new communities

3. Community = VALUED PEER INFLUENCES: A community's members are highly instrumental in impacting each others choices about a variety of things. The affinity brought about by shared values often leads to valuing a peer's recommendation and eventual purchase

As stated earlier, current marketing approaches often ignore these realities, in most cases either totally ignoring their existence or ignoring the values that created the community in the first place. Traditional marketing tactics place emphasis on a standard criteria such as customer's location, demographics, purchase preferences, race, age, education etc. - in other words, marketers understand the "what" and the "how" but rarely do they venture into understanding the "why" from a values perspective. And if at all they do, there is a broad generalization that hides critical differences among individuals. Among voters, for example, labels such as Republican or Democrat are supposed to indicate shared beliefs but the truth is that such generalizations mask shifts in values occurring within each party. Each party now has sub-groups such as Liberal Republicans and Conservative Democrats. Consumer group descriptions such as GenX, GenY also mask a multitude of values. I will stop here now and continue on this topic over the next few days. In the mean time, I look forward to your thoughts, comments and opinions in the coming days.....

Abhijeet Rane (This email address is being protected from spambots. You need JavaScript enabled to view it.)