• SMB, MIDMARKET, CHANNEL

    SMB, MIDMARKET, CHANNEL

    Delivering Insights to Fact-based IT Industry
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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2019 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • CHANNEL PARTNERS

    CHANNEL PARTNERS

    Transformation or Consolidation
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  • CLOUD RESEARCH

    CLOUD RESEARCH

    SMB & Midmarket Cloud Adoption
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
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  • DIGITALIZATION RESEARCH

    DIGITALIZATION RESEARCH

    US SMB & Midmarket Digitalization
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Delivering Connected Business
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  • SAAS RESEARCH

    SAAS RESEARCH

    US SMB & Midmarket SaaS Adoption
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  • IT MATURITY SEGMENTS RESEARCH

    IT MATURITY SEGMENTS RESEARCH

    Technology adoption trends by IT sophistication
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  • SECURITY RESEARCH

    SECURITY RESEARCH

    SMB & Midmarket Security Adoption Trends
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  • IOT RESEARCH

    IOT RESEARCH

    SMB & Midmarket IoT Adoption Trends
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Techaisle's consulting engagement services include a combination of go-to-market strategies, workshops, strategy sessions, white papers and custom blogs. Consulting engagements help clients build viable business

strategies by applying Techaisle's market understanding and data. Techaisle's packages its information into easily-digestible deliverables including workshops and training sessions. The deliverables are rooted in data and consist of materials that the client and its partners can use within their businesses.

Strategy Sessions

Strategy sessions are conducted by Techaisle analysts either on the phone or onsite at client location. These sessions could be in a structured or free format that includes interactive discussions, responding to client GTM strategy, advise and recommend. Depending on level of engagement, such sessions may also include a customized readout on "State of Market" on the most pressing pain-point.

Custom White Papers

Design, develop & publish white papers targeted at client customers, partners or resellers to showcase client thought leadership & capabilities. The engagement includes interaction with media if required post-publishing of white paper. The data presented in the white paper could be based on existing Techaisle syndicated research data or new custom primary research.

Custom Blogs

Analyst take on client product, services, strategy or as Q&A with client executives. The custom blogs could be published on client website/portals.

Workshops

Techaisle develops and conducts a custom workshop ranging from half-day to two-days. The workshop includes presentation materials, discussion topics and worksheets to enable interactive learning.

For example, a typical workshop could be on Cloud Computing for Channel Partners delivered through Techaisle's Cloud U initiative. A typical agenda (four sections, each one-half day live or 3 hours via webcast) would be:

  • Understanding the problem: The shift from on prem, and SMB adoption of cloud
  • Market trends and statistics the pace and implications of cloud adoption, end-user requirements and preferences
  • Creating the solution: Designing successful cloud offerings
  • What buyers are looking for, and what this means to what the channel needs to offer
  • Building the practice: Establishing a successful cloud practice within a channel business
  • Information on and for the channel: steps in establishing a successful channel business practice around cloud
  • Executing on the strategy: enabling rollout of cloud offerings and business practice
  • Key considerations in bringing a cloud offering to market, making the channel cloud business practice successful
  • Organize each section around a combination of presentation materials, discussion topics and worksheets to enable interactive learning
  • Include opportunities for vendor to present practical guidance at different sections through the agenda

Techaisle has three levels of Consulting Engagement Services: Level 1, Level 2 and Level 3.

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SMB Data You Can Rely On | Analysis You Can Act Upon

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