2021 US SMB and Midmarket Digital Transformation Trends
Techaisle Reports are available for a fee, either individually or as part of Annual subscription service. Table of Contents is available for download and review below.
The study reveals details the five pillars of digital transformation and which technologies directly connect with business challenges.
The report covers:
Methodology
Key findings
Outlook
What is digital transformation? And what are the steps involved in achieving it?
Digital transformation organizational attitude and approach
Five Pillars of Small Business (1-99) Digital Transformation
Five Pillars of Midmarket (100-4999) Digital Transformation
Digital Transformation goals
SMB and midmarket call action
IT supplier call to action
Approach to digital transformation within the organization
Status of digital transformation within the organization
Business firmographic by digital transformation attitudinal segments
Causation or correlation? The link between approaches to digital transformation and business growth
Planning vs implementation relation to revenue growth
IT budget increase is higher within the holistic approach segments
Current & Planned Digital Transformation adoption status by employee size
Reasons for Digital Transformation initiative
Barriers to adoption of Digital Transformation within small businesses
Barriers to adoption of Digital Transformation within midmarket firms
Barriers to adoption of Digital Transformation within upper midmarket firms
Current & Planned adoption of customer experience tools within small businesses
Current & Planned adoption of customer experience tools within midmarket firms
Current & Planned adoption of customer experience tools within upper midmarket firms
Small business: Current use of foundational and 2nd order technologies by DX attitudinal segments
Midmarket: Current use of foundational and 2nd order technologies by DX attitudinal segments
Upper midmarket firms: Current use of foundational and 2nd order technologies by DX attitudinal segments
Planned adoption of core technologies by digital transformation approach
Planned adoption of cloud applications by digital transformation approach
Methodology
A total of 2135 SMBs/midmarket firms completed the survey
Respondents were IT and Business decision makers
Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999, 1000-2499 and 2500-4999
Small business is defined as 1-99 employees, Midmarket as 100-999 employees and Upper midmarket as 1000-4999 employees
Mainstream businesses = 1-4999 employee size
Deliverable
Report is delivered in PowerPoint format
Pricing
Report is priced at US$7500
