2020 Europe SMB and Midmarket Digital Transformation Trends
Techaisle Reports are available for a fee, either individually or as part of Annual subscription service. Table of Contents is available for download and review below.
The study reveals details the five pillars of digital transformation and which technologies directly connect with business challenges.
The report covers:
Methodology
Key findings
Key Findings – current state and adoption
Key Findings – drivers and barriers
Key Findings – core infrastructure and 2nd order technologies
Current & Planned Digital Transformation adoption status by employee size
Key SMB Digitalization themes from 2003 to 2021
What is Digitization, Digitalization, Digital Transformation? – 3 step process
Five Pillars of SMB Digital Transformation
Digital Transformation pillars for small and midmarket firms
SMB Digital Transformation pillar goals
Top 10 IT Priorities
Small Business
Small business Digital Transformation attitudinal segments
Reasons for Digital Transformation initiative within small businesses
Expected business outcomes from Digital Transformation within small businesses
Barriers to adoption of Digital Transformation within small businesses
Small business Top 10 Business and IT Challenges
Factors driving change in IT infrastructure & inhibitors in modernizing IT infrastructure
Role of IT in driving innovation
Contribution of technology to support business growth within small businesses
Current use of core / foundational and 2nd order technologies by DX attitudinal segments
Planned adoption of core / foundational and 2nd order technologies by DX attitudinal segments
Technology Portfolio: Matching Technology Solutions to Business issues and DX Pillars
1st Pillar – Technology solutions being adopted to achieve cost efficiencies
2nd Pillar – Technology solutions being adopted to initiate innovation
3rd Pillar – Technology solutions being adopted to enable operational excellence
4th Pillar – Technology solutions being adopted to drive business growth
5th Pillar – Technology solutions being adopted to empower organizational productivity
Midmarket
Midmarket Digital Transformation attitudinal segments
Reasons for Digital Transformation initiative within midmarket firms
Expected business outcomes from Digital Transformation within midmarket firms
Barriers to adoption of Digital Transformation within midmarket firms
Midmarket Top 10 Business and IT Challenges
Factors driving change in IT infrastructure & inhibitors in modernizing IT infrastructure
Role of IT in driving innovation
Contribution of technology to support business growth within midmarket
Current use of core / foundational and 2nd order technologies by DX attitudinal segments
Planned adoption of core / foundational and 2nd order technologies by DX attitudinal segments
Technology Portfolio: Matching Technology Solutions to Business issues and DX Pillars
1st Pillar – Technology solutions being adopted to achieve cost efficiencies
2nd Pillar – Technology solutions being adopted to initiate innovation
3rd Pillar – Technology solutions being adopted to enable operational excellence
4th Pillar – Technology solutions being adopted to drive business growth
5th Pillar – Technology solutions being adopted to empower organizational productivity
Methodology
A 30 minute questionnaire was administered to each respondent organziation
Respondents were IT and Business decision makers
Sampling quota was fixed by employee size categories: 1-9, 10-19, 20-49, 50-99, 100-249, 250-499, 500-999
Small business is defined as 1-99 employees and Midmarket is defined as 100-999 employees; SMBs are defined as businesses with 1-999 employees
