Latest Analyst Insights
02 October, 2025
For years, the Market Development Fund (MDF) has been the dirty little secret of the channel. A clunky, bureaucratic system of financial exchange where vendors offer funds for "marketing activities" that often have questionable ROI, and partners endure the administrative headache to claim what they ...
26 September, 2025
The cybersecurity perimeter is not just porous; it is an illusion. And the endpoint is no longer the last line of defense; it's the primary battleground. This is the stark reality underscored by the latest HP Threat Insights Report. For years, the industry has been locked in an arms race centered on...
25 September, 2025
For decades, the technology channel has operated on a simple, foundational premise: partnership with the vendor. The model was clear - partners were an extension of the vendor's sales force, armed with vendor certifications, aligned with vendor GTM strategies, and loyal to the brand. Their success w...
