• FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2023 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • CHANNEL PARTNER INFOGRAPHIC

    CHANNEL PARTNER INFOGRAPHIC

    2023 Top 10 Channel Partner Business Challenges, Marketing Priorities
    GET IT NOW
  • IT SECURITY TRENDS

    IT SECURITY TRENDS

    2023 SMB & Midmarket Security Adoption Trends
    LATEST RESEARCH
  • CLOUD ADOPTION TRENDS

    CLOUD ADOPTION TRENDS

    2023 SMB & Midmarket Cloud Adoption
    LATEST RESEARCH
  • CHANNEL PARTNERS TRENDS

    CHANNEL PARTNERS TRENDS

    2023 Channel Partner Trends
    LATEST RESEARCH
  • NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    NEXT CHANNEL - THE FUTURE OF PARTNER ECOSYSTEM

    Networked, Engaged, Extended, Hybrid
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  • SIMPLIFY. EXPAND. GROW.

    SIMPLIFY. EXPAND. GROW.

    #SMB #MIDMARKET #UPPER MID-MARKET #CHANNEL
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Connected Business
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  • MANAGED SERVICES RESEARCH

    MANAGED SERVICES RESEARCH

    SMB & Midmarket Managed Services Adoption
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  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • WHITE PAPER

    WHITE PAPER

    SMB Path to Digitalization
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  • SAAS RESEARCH

    SAAS RESEARCH

    SMB & Midmarket SaaS Adoption
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Techaisle Difference

Techaisle | Anurag Agrawal

Anurag Agrawal

Heading Techaisle, Anurag Agrawal is a veteran Market Research executive with over 25 years of proven track record in market research and data analytics. Anurag is responsible for providing strategic direction for Techaisle. As an Industry analyst frequently referred to as SMB Guru, he focuses on the SMB market and Channel segment. He writes and advises IT Vendors on cloud computing, routes-to-market, emerging technologies, mobility, big data, virtualization, industry and channel dynamics.

Prior to Techaisle, Anurag was the Chief Operating Officer at AMI-Partners. He has also worked with Knowledge Networks as Senior Vice President, Operations, responsible for consumer panel, data analytics and survey software development. Previously Anurag headed Gartner's Worldwide Research Operations. As a Vice President, he managed data collection and analysis for hardware, software, services groups, as well as launched and implemented Gartners' quarterly tracker products and IT Market Databook. He began his market research career with IDC, where he was responsible for launching IDC's quarterly tracker research.

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The Techaisle Difference

What makes Techaisle different from other market research companies?

Traditional market research companies are great at providing historical perspective and research that may be impractical and transient. Techaisle’s senior management team members have spent an average of twenty five years with major research companies. They have experienced the deficiencies in methodologies and reporting of these companies. Therefore Techaisle consciously is focused on bringing actionable analysisdeeper segmentationflexible data delivery, and fanatical responsiveness.

What are some of the ways that makes Techaisle's research more actionable?

Great research begins with a precise questionnaire. We pride ourselves in designing questionnaires that capture the why, the how, the when, the who and the what of IT priorities and investment. In addition, our segmentation and predictive modeling teams develop insights that are clearly understood and easily deployable by sales, marketing, product management and market research groups.

What are the benefits of using actionable analysis and deeper segmentation?

With actionable analysis and deeper segmentation you gain a better understanding of market opportunity and demand. This is especially true as opportunities move increasingly to Emerging Markets, Emerging Technologies and SMBs. At the same time consumers are transforming and channels are evolving. Our longitudinal surveys cover businesses and channel partners across multiple countries.

Learn more about our services and our areas of research

Research You Can Rely On | Analysis You Can Act Upon

Techaisle - TA