• TECHAISLE

    TECHAISLE

    Global SMB and Channel Partner Market Research Organization
    SEE OUR SERVICES
  • TECHAISLE

    TECHAISLE

    SMB Data You Can Rely On | Analysis You Can Act Upon
    SEE OUR RESEARCH
  • NEW CLOUD STUDY

    NEW CLOUD STUDY

    SMB & Midmarket Cloud Adoption Trends
    LEARN MORE
  • NEW SECURITY SURVEY

    NEW SECURITY SURVEY

    SMB & Midmarket Security Adoption Trends
    LEARN MORE
  • NEW MOBILITY SURVEY

    NEW MOBILITY SURVEY

    SMB & Midmarket Mobility Adoption Trends
    LEARN MORE
  • NEW IOT STUDY

    NEW IOT STUDY

    SMB & Midmarket IoT Adoption Trends
    LEARN MORE
  • UNIQUE SURVEY

    UNIQUE SURVEY

    Understanding SMB & Midmarket Buyers Journey
    LEARN MORE
  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2017 Top 10 SMB Business Issues, IT Priorities, IT Challenges
    GET IT NOW
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

Techaisle Blog

Insightful research, flexible data, and deep analysis by a global SMB IT Market Research and Industry Analyst organization dedicated to tracking the Future of SMBs and Channels.

Survey shows SMBs using analytics and Big Data are the lead adopters of IoT

Techaisle survey shows that a strong link between analytics, Big Data and IoT. The connection between IoT solutions supporting process analysis and analytics and Big Data is not lost on the SMBs included in the Techaisle SMB and midmarket IoT Adoption survey. Findings from the research reveal that there are strong links between analytics/Big Data use and intentions and IoT use and intentions and sophisticated SMB use explicitly ties these two together.

Consider the data presented in the figure below. The top left quadrant of the tables shows the proportion of current analytics and Big Data users who have also deployed IoT; at 37% and 47% respectively. There is evidence that current users of analytics and Big Data are the lead adopters of IoT, a finding that is further supported by the fact that 53% of current analytics users and 45% of Big Data users are planning to use IoT in the near term, which will bring the proportion of analytics/Big Data users who are also deploying IoT to about 90%.

Continue reading

18 percent of US SMBs currently using IoT are in one of two advanced modes

Techaisle’s US SMB & midmarket IoT adoption trends data survey shows that use of IoT today may be low within small businesses generally, and particularly within microbusinesses, it is more widespread within midmarket firms, with roughly 30% reporting that they are currently using IoT. As is often the case with emerging technologies, production-grade usage levels are not yet quite as high as the data would appear to suggest. Detailed perspective on SMB use of IoT is gained by examining the nature of current deployments and the survey finds that there is a five-level IoT progression.

As the figure below shows, just over half of SMBs who are using IoT today are at one of the two bottom levels: they either have a limited number of sensors feeding isolated systems, or are using IoT devices to enable remote monitoring/service/control. SMBs who reported that they are using IoT to “provide basic information” or are in an “ad hoc pilot” are included in these first two levels.

Continue reading

Techaisle survey - US SMB IoT adoption growing from early to mature stage

In today’s competitive marketplace, it is critical that vendors develop detailed understanding of the small and midmarket segments, and align resources and strategies with requirements as SMBs move from initial experimentation with sophisticated solutions towards mass-market adoption.

In the US SMB & Midmarket IoT Adoption trends report, Techaisle Research analyzes 1,135 survey responses to provide the insight providers need to build and execute on IoT strategies for the small and midmarket customer segments. Techaisle’s deep understanding of SMB IT and business requirements enables vendors to understand the ‘why’ and ‘when’ of solution adoption, current and planned approaches to technology use, the expectations that drive user investments, and key issues in supporting buyers to better create and intercept demand.

us smb iot adoption trends cover to use

Highlights of findings presented in this report include:

Continue reading

Business context driving analytics and Big Data solutions in the SMB market

It would be unusual to find a “Chief Strategy Officer” or an equivalent group dedicated solely to long-term planning within a small business, or even inside most midmarket enterprises. For the most part, a small team of executives shares responsibility for both charting the company’s direction and managing its daily operational activities. This can make it difficult for SMBs to separate the strategic from the tactical – but it has the advantage of ensuring that ‘big picture’ priorities are reflected in the day-to-day actions taken by the management team.

This direct, visceral link between business imperatives and daily activities has some interesting implications for IT suppliers. Because the business decision maker (BDM) is often responsible for IT-related decisions, the IT supplier needs to ensure that its messaging is relevant to BDM ‘care-abouts’ – and because the BDM is often the source of both strategic and tactical direction, it is important for the IT supplier to root marketing messages and activity in an understanding of how their offerings, and/or the solutions in which their offerings are positioned, address the high-level objectives of the SMB customer.

Why Analytics?

Continue reading

Search Blogs

Find Research

SMB Data You Can Rely On | Analysis You Can Act Upon

Techaisle - TA