Techaisle recently analyzed 1,116 survey responses that provide insights needed to build and execute on analytics strategies for targeting the small and midmarket customer segments.
SMBs are prioritizing a wide range of improved outcomes within their businesses: improvement within existing operations and processes, expansion of the customer base, profitability, creation and accelerated delivery of new offerings, reduced cost, and enhanced ability to manage the unknown. Remarkably, each of the top SMB business issues can be addressed with analytics solutions – and indeed, SMBs are using analytics to address each today. Overall, SMB analytics investments are being driven primarily by productivity and process improvements with the top two reasons for SMB investments in analytics solutions as increased productivity and improved processes.
Regardless of the business issue, analytics provides an answer. And SMB analytics begins with cloud. More than 50% of both small and midmarket businesses consider cloud to be an essential analytics technology.