• SMB, MIDMARKET, CHANNEL

    SMB, MIDMARKET, CHANNEL

    Delivering Insights to Fact-based IT Industry
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  • FEATURED INFOGRAPHIC

    FEATURED INFOGRAPHIC

    2019 Top 10 SMB Business Issues, IT Priorities, IT Challenges
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  • ANALYTICS & ARTIFICIAL INTELLIGENCE

    ANALYTICS & ARTIFICIAL INTELLIGENCE

    SMB & Midmarket Analytics & Artificial Intelligence Adoption
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  • CHANNEL PARTNERS

    CHANNEL PARTNERS

    Transformation or Consolidation
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  • CLOUD RESEARCH

    CLOUD RESEARCH

    SMB & Midmarket Cloud Adoption
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  • BUYERS JOURNEY

    BUYERS JOURNEY

    Influence map & care-abouts
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  • DIGITALIZATION RESEARCH

    DIGITALIZATION RESEARCH

    US SMB & Midmarket Digitalization
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  • DIGITAL TRANSFORMATION

    DIGITAL TRANSFORMATION

    Delivering Connected Business
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  • SAAS RESEARCH

    SAAS RESEARCH

    US SMB & Midmarket SaaS Adoption
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  • IT MATURITY SEGMENTS RESEARCH

    IT MATURITY SEGMENTS RESEARCH

    Technology adoption trends by IT sophistication
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  • SECURITY RESEARCH

    SECURITY RESEARCH

    SMB & Midmarket Security Adoption Trends
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  • IOT RESEARCH

    IOT RESEARCH

    SMB & Midmarket IoT Adoption Trends
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Techaisle Difference

Techaisle is a data-driven global SMB IT Market Research and Industry Analyst organization. Techaisle was founded on the premise that Go-to-Market strategies require insightful research, flexible data, and deeper analysis. Understanding the value of data consistency across markets to inform strategic planning, Techaisle has remained holistic in its approach to Insights and provides globally consistent SMB and Channels analysis across geographies. Techaisle’s believes that data is inherently more valuable when it can be summarized and delivered as the answer to a specific question.

Techaisle is the only SMB focused research organization that covers the entire spectrum of technology areas including providing a deep understanding of buyer’s persona, their IT adoption journey, points of influence, business issues driving adoption.

Techaisle is the only SMB & Channel partner focused organization that helps IT suppliers connect-the-dots across technology areas and their relevance to end-customers, helps in identifying and even promoting routes to market, helps in understanding the relevancy of infrastructure solutions in the face growing cloud adoption, helps in showcasing IT suppliers’ thought leadership and provide insights into competitive position.

techaisle helping clients succeed in the smb market resized

To achieve its objectives, Techaisle conducts surveys with SMBs and channels to understand market trends, opportunities, buying behavior, purchase intent, and IT priorities. In addition to covering emerging technologies such as SMB cloud computing, managed services, mobility, social media usage, virtualization, business intelligence, big data, collaboration, networking its channel research coverage provides in-depth understanding of resellers and channel partners globally. Techaisle's insights are built on a strong data-driven foundation and its analysts are conversant with both primary research and industry knowledge, which is a rare combination.

Techaisle has not only been a leader in providing Thought Leadership but is also a leader in identifying trends much ahead of others who really become fast-followers.

techaisle smb thought leader trend identification resized

Techaisle | Anurag Agrawal

Anurag Agrawal

Heading Techaisle, Anurag Agrawal is a veteran Market Research executive with over 25 years of proven track record in market research and data analytics. Anurag is responsible for providing strategic direction for Techaisle. As an Industry analyst frequently referred to as SMB Guru, he focuses on the SMB market and Channel segment. He writes and advises IT Vendors on cloud computing, routes-to-market, emerging technologies, mobility, big data, virtualization, industry and channel dynamics.

Prior to Techaisle, Anurag was the Chief Operating Officer at AMI-Partners. He has also worked with Knowledge Networks as Senior Vice President, Operations, responsible for consumer panel, data analytics and survey software development. Previously Anurag headed Gartner's Worldwide Research Operations. As a Vice President, he managed data collection and analysis for hardware, software, services groups, as well as launched and implemented Gartners' quarterly tracker products and IT Market Databook. He began his market research career with IDC, where he was responsible for launching IDC's quarterly tracker research.

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The Techaisle Difference

What makes Techaisle different from other market research companies?

Traditional market research companies are great at providing historical perspective and research that may be impractical and transient. Techaisle’s senior management team members have spent an average of twenty five years with major research companies. They have experienced the deficiencies in methodologies and reporting of these companies. Therefore Techaisle consciously is focused on bringing actionable analysisdeeper segmentationflexible data delivery, and fanatical responsiveness.

What are some of the ways that makes Techaisle's research more actionable?

Great research begins with a precise questionnaire. We pride ourselves in designing questionnaires that capture the why, the how, the when, the who and the what of IT priorities and investment. In addition, our segmentation and predictive modeling teams develop insights that are clearly understood and easily deployable by sales, marketing, product management and market research groups.

What are the benefits of using actionable analysis and deeper segmentation?

With actionable analysis and deeper segmentation you gain a better understanding of market opportunity and demand. This is especially true as opportunities move increasingly to Emerging Markets, Emerging Technologies and SMBs. At the same time consumers are transforming and channels are evolving. Our longitudinal surveys cover businesses and channel partners across multiple countries.

Learn more about our services and our areas of research

SMB Data You Can Rely On | Analysis You Can Act Upon

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